Ideas from Massimo Osti

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Ideas from Massimo Osti

Ideas from Massimo Osti

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Walling, J. (2005). The Mullard/Philips Research Laboratories, Redhill. A Short History 1946-2002. Redhill,Surrey,UK: Ruscombe Litho and Digital Printing Ltd. p.234 Sinclair, R. (2014). Textiles and Fashion: Materials,Design, and Technology . Amsterdam: Elsevier. p.355 Patta and C.P. Company Tap Into Their Musical Heritage". Hypebeast. 2021-05-21 . Retrieved 2023-08-09.

During this period, Osti laid the foundations for a creative philosophy entirely based on experimentation. The first innovation he would be responsible for in the clothing industry was garment dyeing, a process that completely revolutionized the field. [4] It was based upon the concept of different materials in finished garments reacting differently to the same dye bath. Osti discovered that garment dyeing creates interesting tone-on-tone effects. This particular dyeing technique became typical for Osti's C.P. Company. In 1981, he launched "Boneville", a new brand alongside the existing CP Company and CP Company Baby collections. [5] At the heart of this cultural relevance is the community of long-standing CP Company fans, and particularly the casuals who kept the brand’s flame burning. “We celebrate the community, we want to keep them close, we are really part of a family,” Osti continues. “I am extremely grateful to these people — mainly from the UK — that kept the brand alive for so many years, they did it with love and passion, and without them we would have disappeared.” This group has been a focus of Osti’s plans for the brand over the last three years. “We really started from celebrating this community, and all the fans that kept the brand alive,” he adds. “We are also trying to do the same with a new generation, to get connected with them.”Additionally, “New Nomads” presented various scenarios for the end use of their products, childrenswear, outdooring gear, workwear uniforms, business suiting, music production, jewelry and club wear all outfitted with various electronic devices to allow the wearer to interact with their surrounding environment. Outdooring and Activewear samples for New Nomads Marzano, S. (1992). Flying Over Las Vegas. World Design Conference of the International Council of Societies(ICSID) (p. 4). Ljubjana: Philips Design.

By 1987, Osti invented a variety of treatment methods that bolstered wool and flax with rubber to create waterproof foundations, and added sought-after levels of distress and feel to the garment’s bodies. In the same year, Osti invented ‘brushed wool’, a way of manipulating wool while keeping it breathable and insulating. Again, like garment dyeing, the practice is now an industry standard. There may be a relevant point in examining Deleuze’s & Guattari’s use of a nomad as a metaphor for someone who is not fixed within a structure and is free to move at will. Especially given their popularity among writers like William Gibson. The ‘used’ look characterises the image of the garment itself. Each piece is unique and unrepeatable and the differences between one garment and the other are a peculiar feature of the product itself” – Taken from a CP Company tag. M.T.t.N or Multi Tension trilobate Nylon is a fabric constructed from two separate nylon yarns with opposing tensions which gives a fractured bold old-school retro aesthetic. Ryan, S. E. (2014). Garments of Paradise: Wearable Discourse in the Digital Age. Cambridge: MIT Press. p.116Dazed (2021-10-06). "CP Company is taking over a sleepy Lancashire town". Dazed . Retrieved 2023-08-09. Philips Electronics N.V. (2000). New Nomads An exploration of wearable electronics by Philips. Rotterdam: 010 Publishers. p.17 Walling, J. (2005). The Mullard/Philips Research Laboratories,Redhill. A Short History 1946-2002. Redhill,Surrey,UK: Ruscombe Litho and Digital Printing Ltd. p.232



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