This process could take up to 3 weeks and then the hair will be checked and if the product is faulty, an exchange will be given.

With so many different colours to choose from, this may become the start of your hair dying experience! This will balance your hair's PH before dying and remove excess oils to ensure the best results from the Hair Colour. If you're using a colour for the first time, we also suggest that you do a strand test; pick a strand of hair at the back of your head and apply directions hair dye to the last couple of inches, that way if the colour isn't what you wanted you'll know about it before you dye your whole head. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. To keep the La Riche Directions color vibrant for longer, it is best to wash the hair with the La Riche Directions Color Protecting Shampoo and the La Riche Directions Color Protecting Conditioner .Gloves are just as necessary to keep your hands clean, and we have now started selling development caps too. Next apply the dye: Your hair needs to be clean and grease free before you start, so wash it with a PH balanced shampoo, but don't condition it as conditioner can stop the dye taking properly. La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts!

Then apply the Directions tint sparingly and portionwise to towel-dried hair with a comb or brush and comb in. The results will vary depending on your hair colour, hair type, the process and the products used before dying. Directions produce brilliant dyes, but in some rare cases it can go horribly wrong if the dye is not applied correctly!

For more intensive coloring, cover the hair with a plastic cap or foil and let it work through a heat source. The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair. It's best to do this in the shower, and it's best to hold your head upside down while you do it so that you don't get dye on your face. So for best results, we always recommend doing both a strand test (to make sure you’re going to like the finished color) and a sensitivity test (to make sure you’re not allergic to the ingredients) before using any of the hair color/bleaching products.

For blue tones, your hair must be blonde/bleached Hair sprays/hair wax along with moisture can cause staining. That's why we ensure every item we sell is checked for damages prior to dispatch and carefully packed to ensure it can be delivered safely and responsibly. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average.Optionally, if you'd like to avoid dye stains around the hairline apply a Vasaline or a small amount of baby oil, but don't let this get in your hair! p>4) Then wait: You'll want to leave directions hair dye on for between 15 and 30 minutes to develop, rush it and you might not get as bright a colour, leave it too long and it may come out darker or a different shade. Available in a wide range of colors, it’s quick and easy to apply straight from the tub making Directions an excellent choice.