Smirnoff Ice, 5% ABV. In the United States, it is a malt beverage; elsewhere it is vodka-based. Labeled as "Spin" in South Africa. A 2013 study found that Smirnoff malt beverages were the second-most popular brand specific alcohols consumed by underage youths in the United States. [13] In a 2005 New York Times blind tasting of 21 vodkas, Smirnoff won as the "hands-down favorite". [11]

Smirnoff Premium Vodka | Morrisons

During the 1990s, one of Pyotr Smirnov's descendants started producing Smirnov (Смирновъ) vodka in Russia, claiming to be "The Only Real Smirnov." [6] After a number of lawsuits, Smirnoff successfully reclaimed its trademark, while in 2006 Diageo concluded a joint venture deal with the Smirnov company. [7] In 2020, Diageo introduced sugar-free Smirnoff Ice, with 4.5% ABV. [15] Smirnoff was mistakenly targeted for boycotts during the Russian invasion of Ukraine. Smirnoff is owned by the British company Diageo and is manufactured in Illinois. Today, over 150 years after the brand was created, Smirnoff vodka is sold in 130 countries. Smirnoff Ice was used in frat hazing. Which is the same thing they do to the bourbon that becomes “ Tennessee Whiskey.” Charcoal filtration is thought to mellow a spirit by removing further impurities. Smirnoff is also triple-distilled, although there’s no real evidence that the number of times vodka is distilled impacts its purity or quality. There are 33 currently marketed flavors of Smirnoff.

The vodka producer wasn’t just looking to get everyday people tipsy. Smirnov wanted to earn the exclusive contract to supply vodka to the tsar of Russia at the time, Aleksandr III Aleksandrovich. And he did, in 1886. Next time you see someone wincing after a shot of Smirnoff, remind them they’re drinking the preferred libation of royalty. Tolstoy and Chekhov tried to shut Smirnoff down.

Smirnoff™ Vodka Red Label, 1.5L | Costco UK Smirnoff™ Vodka Red Label, 1.5L | Costco UK

While the most popular Smirnoff No. 21 is 80 proof, the brand also makes 90 and 100 proof vodkas. Smirnoff is kosher. Ryan, Bill (19 February 1995). "Smirnoff White Whiskey -- No Smell, No Taste". The New York Times . Retrieved 8 May 2013. The vodka is unaged, made using a traditional filtration method developed by P. A. Smirnov. Recipe No. 21 was created by Smirnov's son Vladimir after escaping Russia during the October Revolution. Well, the unflavored version is. The “natural flavorings” in the flavored versions might contain trace amounts of gluten, but Smirnoff vodka is made from corn, making it totally gluten-free. Smirnoff is charcoal-filtered. Smirnov started selling his vodka in 1864, but considering this was over a century before the invention of social media, he had to get creative with his marketing techniques. His solution: give panhandlers food and drink and in return, ask them to fan out around the city of Moscow demanding Smirnoff vodka. (It worked.) Smirnov wanted to sell his vodka to the tsar.The Smirnoff company had the naming rights to the Smirnoff Music Centre, a concert amphitheater in Dallas, Texas, from 2000-08. [8] It also sponsored the Smirnoff Underbelly, a major venue at the Edinburgh Fringe. Smirnoff Ice — everyone’s favorite malt liquor soda — was created in 1999. And while it saw sales slump in the 2000s, it saw a mild, and weird, resurgence when frats (and bros generally) started a tradition called “Icing a Bro.” This 2010 trend has infiltrated the masses over the past decade — you may even find people outside of Greek life that know what being “iced” means. What kind of alcohol is in Smirnoff and Smirnoff Ice? In 2016, Smirnoff introduced two new Smirnoff Ice flavors: Electric Mandarin and Electric Berry. Also in 2016, Smirnoff introduced the new Spiked line, available in Original, Screwdriver, and Hurricane Punch, as well as their Sourced line of fruit juice vodka, available in Ruby Red Grapefruit, Pineapple and Cranberry Apple. Smirnoff was mistakenly targeted for boycotts during the Russian invasion of Ukraine; however, despite its Russian origin, the brand is owned by British company Diageo and for the US market is manufactured in Illinois. [2] Smirnoff numbers [ edit ] Smirnoff's number and other information is shown at the bottom of the label. Depicted here is No. 63 — Smirnoff Twisted V Green Apple. Most Smirnoff products have an identifying number that is displayed on the label. Some of these numbers are:

Smirnoff : Target Smirnoff : Target

Smirnoff Classic Mix. Smirnoff No. 21 vodka premixed with either lime soda or cola in a 70-cl bottle. Asimov, Eric (26 January 2005). "A Humble Old Label Ices Its Rivals". The New York Times . Retrieved 7 April 2010. Since he ran a capitalist enterprise — and was selling booze, to boot — Vladimir Smirnov was forced to flee Russia after the Bolshevik revolution, resettling his base of operations in Europe. “Smirnoff” is the French spelling of the Russian vodka. At one point, Russia was in charge of Smirnoff. Smirnoff Sours Green Apple. Smirnoff No. 21 Red Label vodka flavoured with green apple in a 500-ml, 750-ml, or 1 liter bottle. [2014]

Pyotr Arsenyevitch Smirnov (9 January 1831 – 29 November 1898) founded his vodka distillery in Moscow under the trade name PA Smirnov in 1864, pioneered charcoal filtration in the 1870s, and by 1886 had captured two-thirds of the market in Moscow by virtue of the first use of newspaper advertising while suppressing clerical calls for temperance by generously contributing to the clergy. Russian royalty reportedly regarded Smirnov as a favorite. When Pyotr died, his third son Vladimir succeeded him. The company flourished and produced more than four million cases of vodka per year.

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Smirnoff Vodka and Cranberry Juice. Smirnoff No. 21 vodka premixed with Ocean Spray Cranberry Juice in a 250-ml can.

When the Tsar nationalized the Russian vodka industry in 1904, Vladimir Smirnov was forced to sell his factory and the brand. During the October Revolution of 1917, the Smirnov family fled the country. In 1920, Vladimir Smirnov established a factory in Constantinople (present day Istanbul). Four years later he moved to Lwów (then in Second Polish Republic, now Lviv in Ukraine). He renamed the vodka "Smirnoff". It sold marginally well but not nearly as it had in Russia prior to 1904. Although an additional distillery was founded in Paris in 1925, sales remained far less than that produced in Russia. Smirnoff "Expertly Mixed". Smirnoff No. 21 vodka premixed with cola or tonic water in a 250-ml can. Cola mix is 6.4% ABV, tonic is 7.5% ABV.