Nuud– whose gum is vegan and biodegradable– made its retail debut in the UK in early 2021 with a listing in Waitrose. It has since rolled into Morrisons and the Co-op. After this, we began the brand development phase and in May 2020 we partnered with Broody - our strategic partner. Next we had to get our first product samples produced, which was achieved in November 2020 in the middle of the pandemic.” When Sara Davies questioned the valuation, Keir answered by drawing on his experience as a business development manager at Heineken. These replacement options for missing teeth are often recommended for oral health purposes as well as cosmetic appearance.

In the time since filming, Keir has secured a significant deal for the business. During the episode he mentioned Nuud was being sold in Nisa and Costcutter — but now it is available in Waitrose. Chewing gum occasions and consumer appetite fell off a cliff with retailers reporting a 50%+ reduction in gum sales, delaying our launch with a number of key customers.”He gave the example of the oat milk brand Oatly. This brand charges two times the amount of normal milk but and has “smashed the milk category” with their plant-based variant. The duo would be ”utilising their expertise as leaders in plant based confectionery to help shape strategy and accelerate Nuud’s growth”, the brand added. Nuud gum is also sugar free– naturally sweetened with xylitol – and comes in two flavours: peppermint and spearmint.

She said that once people find out that the market leaders are using plastic in their gum products, they will spend millions just changing their own products, they would not acquire the small businesses already making plastic free gum. He advised Keir to start selling in more retailers and get Nuud's margins down, urging him not to be disheartened but adding the business was "probably not investable at the moment". Polyethylene is used in plastic bags and is also one of the main culprits behind the 21 million tonnes of micro-plastics thought to be in the Atlantic Ocean . An entrepreneur from Bristol appears to be well on his way to proving the Dragons' Den tycoons wrong. We will continue to shine a light on this and campaign for ingredient transparency to empower consumers to make an informed choice on what they chew."Deborah Meaden explained she loved what Mr Carnie was doing but it didn't mean it was a good investment for her.

It uses a tree sap called chicle in the place of plastic in its gum base, which it claims helps the gum biodegrade naturally “like a banana skin”. This has enabled Nuud to build a supply chain suitable for further growth and begin to expand our team,” he said. Nov 2023 - New figures reveal almost six-in-ten (59%) Brits say they see the same dentist more consistently than they see the same GP, showing the vital role dentists have in the health of people’s lives. Instead of using plastic in the gum base, Nuud uses ‘sustainably’ harvested tree sap called Chicle, which it says helps gum to biodegrade naturally like banana skin. Ingredient transparency had become “a huge purchasing driver” in the category, said the brand. “Nuud’s mission is to shine a spotlight on the plastic waste and litter issues associated with regular gum and to offer a natural, sustainable alternative.”How much do you know about the signs and symptoms of mouth cancer? By being Mouthaware you can make a difference in the fight against mouth cancer. Soha is Head of Scientific Engagement at Johnson & Johnson. Soha brings a strong foundation as a Periodontist across NHS, private, hospital and specialist practice together with extensive experience in both R&D and the commercial areas of industry. Chewing sugar-free gum helps protect your teeth and gums in between meals when it may not be possible to brush with a toothbrush. Determined not to let it affect sales, Keir said he used this downtime to work on the brand and make sure it was ready for launch – whenever the time would be.