a b c d One Hundred Years:: A History of John Smith's, 1847–1947. Tadcaster: John Smith's Tadcaster Brewery Company Ltd. 1948. p.46. An early campaign used a series of parodies of Jona Lewie's " Stop the Cavalry" generally extolling "yer mate called Smith."

a b c d Pudney, John (1971). "14". A draught of contentment: the story of the Courage Group. New English Library. ISBN 9780450009945 . Retrieved 4 September 2012. Peter Kay represented the brand from 2002 to 2005 and again in 2010–11. [80] The Kay campaign was described as an "advertising phenomenon", and introduced the phrase "Ave it!" into the public consciousness. [81] Between 2002 and 2004 the Kay advertisements won over fifty advertising and marketing awards, making it the sixth most awarded advertising campaign in the world. [42] Despite the success of the Kay campaign, the perceived " laddishness" of the advertisements were criticised by rival brewer Interbrew as hindering sales of beer among women. [82] Sponsorship [ edit ] John Smith's Day at York Racecourse in 2009. a b Gibbs, Geoffrey (1 December 1987). "Courage deal gives extra strength to Mansfield". The Guardian. a b c d e f "Tadcaster Brewery History". Tadcaster.uk.com. Archived from the original on 2 January 2013 . Retrieved 4 March 2014. John Smith's Magnet (4% ABV). A keg product, most frequently found around the North East and Yorkshire.Sudjic, Deyan (5 November 1988). "Call that a pub?; Public house's must adapt to changing market forces". The Times.

a b c d e Wilson, R.G. (2007). "Smith, John". Oxford Dictionary of National Biography (onlineed.). Oxford University Press. doi: 10.1093/ref:odnb/94650 . Retrieved 19 August 2011. (Subscription or UK public library membership required.) (subscription required) Gourvish, Terry; Wilson, Richard G. (September 2003). The Dynamics of the Modern Brewing Industry. Taylor & Francis. p.99. ISBN 978-0-203-44069-8 . Retrieved 24 July 2013. a b c d e Angwin, Duncan; Cummings, Stephen; Smith, Chris (2011). The Strategy Pathfinder: Core Concepts and Live Cases. John Wiley & Sons. pp.207–8. ISBN 978-1-119-99588-3. Principal Probate Registry, England & Wales, National Probate Calendar (Index of Wills and Administrations), 1858–1966

If on inspection there is any damage or shortage it is imperative that this is noted on the delivery note at the time of delivery as claims will not be considered if this is not completed. From 1979 to 1986 Gordon Rollings played the dour Yorkshireman Arkwright in a campaign that was only used in the South. [76] The campaign won a large number of advertising industry awards, and was featured on The Tonight Show Starring Johnny Carson. [43] After Rollings died in 1986 the campaign was continued with Arkwright's successor, Barraclough, until 1991. [77] Despite its success, the campaign was not without detractors, with Deyan Sudjic describing it in The Times as a "spurious ... tripe-and-whippets campaign". [78] No Nonsense campaigns [ edit ]

Charles, Gemma (19 August 2008). "John Smith's launches 'Finest Hour' ale to mark RAF anniversary". Marketing magazine . Retrieved 3 September 2012. BBC Sport - Horse Racing - Double John Smith's Cup boost for York racecourse". bbc.co.uk . Retrieved 19 September 2016. Promotional Marketing Council: Bronze (Event Marketing), Silver (Sponsorship/Joint Effort/Tie-in/Innovative Idea or Concept), IMC European Awards 2008 Mutch, Alistair (June 2006). "Allied Breweries and the Development of the Area Manager in British Brewing, 1950–1984" (PDF). Enterprise & Society. 7 (2): 361. doi: 10.1093/es/khj035. The John Smith's Grand National Information Guide 2005" (PDF). Archived from the original (PDF) on 7 May 2006 . Retrieved 13 September 2012.Joseph, Sebastian (26 November 2012). "John Smith's ends Grand National sponsorship". Marketing Week . Retrieved 26 November 2012. One Hundred Years:: A History of John Smith's, 1847–1947. Tadcaster: John Smith's Tadcaster Brewery Company Ltd. 1948. p.38. Ellis, Aytoun (1953). Yorkshire Magnet. Tadcaster. p.41. {{ cite book}}: CS1 maint: location missing publisher ( link) Chrystal, Paul; Sunderland, Mark (2010). Tadcaster Through Time. Amberley Publishing. ISBN 978-1-4456-3127-1. The Campaign for Real Ale: Hertforshire Letter" (PDF). Hertsale.org.uk. December 1978 . Retrieved 25 September 2016. [ permanent dead link]

John Smith's Original (3.6% ABV). The same as Extra Smooth, but carbonated, rather than nitrogenated. John Smith's is a major sponsor of horse racing in the United Kingdom. [83] It has sponsored the Northumberland Plate since 2003, and more than 90 "No Nonsense" race days are held throughout the year at 28 jump and flat racecourses across the UK. [84] The brand has sponsored the John Smith's Cup (originally the Magnet Cup until 1998) at York since 1960, which is the longest running sponsorship in flat racing in the world. [85] John Smith's previously sponsored the Grand National between 2005 and 2013. [86] [87] Week, Marketing (3 February 1995). "Courage unveils Extra Smooth keg bitter". marketingweek.com . Retrieved 19 September 2016. a b "Selling pitches." The Economist, 20 November 1982, p.56. The Economist Historical Archive. Web. 17 May 2012.The Magnet trademark was first registered in September 1908 in Brussels, and symbolised strength. [73] Dixon, C. (April 1978). "The Changing Structure of the British Brewing Industry". Geography. 63 (2): 108–113. JSTOR 40568891. a b One Hundred Years:: A History of John Smith's, 1847–1947. Tadcaster: John Smith's Tadcaster Brewery Company Ltd. 1948. p.35.