The toothpaste is a clinically tested formula with a perfect blend of 13 herbs that help provide total protection to teeth and gums naturally. There are no guidelines as to what’s actually "natural," so read each tube carefully, says Dr. Stanley. Just because something says it’s "natural" doesn’t mean there are no man-made preservatives hidden on the ingredients list. And even if there are, that doesn't necessarily mean they're bad for you. The herbs are renowned for their excellent astringent properties, bitter and sweet taste and are highly recommended and used in Ayurveda for oral care.

This toothpaste is enriched with traditional Ayurvedic herbs known to fight common tooth and gum conditions like dental caries, periodontitis, toothache, bad breath, gingivitis, and pyorrhoea.The ingredients or herbs in the toothpaste are used in the management of tooth [Dantagata roga] and gum conditions [Danta moolagata roga].

Meet Our Experts: Bobbi Stanley, DDS, a dentist and owner of Stanley Dentistry in Cary, North Carolina , Lata Stefano, DDS, a dentist and owner of Stefano Dental in Sandusky, Ohio, Colby Broadbent, DDS, chief of clinical affairs at Summer DentalSo, you switched your shampoo, makeup, deodorant, and your sunscreen to all-natural formulas, and now you're curious about the world of natural toothpastes? Most big-brand toothpastes contain parabens, detergents, and sulfates, which act as preservatives and foaming agents—natural toothpastes typically don't. "'Natural toothpaste' is really just toothpaste that uses things like charcoal or coconut oil instead of more traditional ingredients," says Bobbi Stanley, DDS, a dentist and owner of Stanley Dentistry in Cary, North Carolina. Still, there are many people who are interested in toothpastes that don't contain fluoride, so if you do want to use something that's fluoride-free, Dr. Stanley recommends using it in the morning and using a product with fluoride in it at night to make sure you're not opening yourself up to cavities. All the herbs in the product are well known and endorsed in Ayurveda and traditional systems of medicine for their potent oral and dental care properties, especially gum care. Using the twigs/powders of these herbs is recommended for Danta dhavana (tooth brushing/cleansing) purposes.