They can stretch and squish the characters and even the sets themselves without worrying about them breaking, or needing to line them up just right for them to stay in place. Because they are safe for all ages, these toys are a great option for households with kids of various ages and are a toy that can remain a favorite for years. James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. The Toy Insider is an editorial site that receives free samples from manufacturers, but all editorial opinions are their own. The signature item in the collection is Fifi’s Cottage, a house playset with three levels that comes with two Squishville characters and furniture including a bed, a couch, and a toilet.

He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief. Squishville is able to have its 0+ safety rating because every single component is made of soft materials (mostly fabric and felt) and the Squishville characters have embroidered features.

Additionally, kids can create their own Squishville world with collectible environments, playsets, vehicles, and accessories. Throughout all of the playsets, accessories, and vehicles, kids will find small holes that the Squishville characters can fit into — even the chimney on the cottage is the perfect size for a Squishmallow to hang out in! She covers all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both.

The Squishville assortment includes playsets, vehicles, and accessories designed for 2-inch versions of popular members of the Squishmallow Squad, who are just as cute (if not cuter) in their micro-size. Jazwares and its Kellytoy subsidiary launched Squishville by Original Squishmallows, a new line of 2-inch mini-collectible plush characters. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo!Kids can gather up their adorable Squishmallow Squishville squad and enjoy watching the videos, then recreate their favorite moments! There are also plush rooms and accessory packs available that each come with one Squishville character.

The tiny plush are available in individual blind bags with 24 characters to collect; as plush/vehicle assortments that feature Squishville characters inside plush trains or cars; and in packs of six that come in themes (the Rainbow Dream Squad, the Sealife Squad, and the Fruit Squad). While infants won’t be able to engage with the imaginative play elements that the toy line can offer, they can enjoy the colors and textures of these tiny animal characters, which are the perfect size for little hands. Squishmallows — a line of soft, round animal plush — has become an incredibly popular brand, with more than 1,000 characters to collect in a variety of sizes.Of course, because these Squishville plush are much smaller than traditional Squishmallows, kids will need to be careful to keep track of their whole squad, especially if they take them on the go. With Cam the cat and Fifi the fox, this cottage includes four squishy accessories for them to play pretend. The Toy Insider also accepts consideration from manufacturers, which is clearly marked as sponsored content. The initial range includes the Squishville Mystery Mini-Squishmallow with Fashion Item assortment with 24 styles to collect; Mini-Squishmallow with Vehicle (Planes, Cars, and Carriages); Mini-Squishmallow 4-Packs; Mystery Mini-Squishmallow 6-Packs; Mini-Squishmallow 2-Pack with Fashion assortment; Squishville Accessory Set Assortment; Squishville Play Scene Assortment; and the Squishville Fifi’s Cottage playset.