The video sees Derulo performing an energetic dance routine and a head stand a year after injuring his neck. They talk about Al Capone in the song, but got a lot of details wrong - understandable since they wrote it based on gangster movies. The feeling of the song is very up-tempo, it's very fun, uplifting - but I didn't want to talk about a party. Sometimes it takes that one little embrace, that one little kiss or that one little drink to change everything. The Other Side" was met with mixed reviews from critics, some praised its energy and catchiness while others defined it as a generic autotuned dance-pop track.

DeRulo told the Kyle and Jackie O Show on Australia's 2DayFM that these kinds of relationships can be altered in an instant. In his own words, he says that this song is “ about taking [a] friend zone situation … to the next level. Derulo co-wrote the song with Martin Johnson and Joshua "Ammo" Coleman; the latter is also the producer. Derulo told MTV News that the song's joyful vibe is his reaction to being injured and fracturing his neck back in January 2012. In Gary Numan's "Cars," the message is that cars lead to a mechanical society devoid of personal interaction.com wrote that "The Other Side" is about what "men really think about before the first time they have sex with a woman they care about. I made sure that I came back with something different - I wanted to up everything that I care about. It features Derulo along with his girlfriend, played by Erika Marosi, [ citation needed] in many different locations such as in a bedroom and in a club.

I came off of a near-death experience, and it really helped me to grow up and change up a little bit," he explained. At 128 BPM, it's a dance tune, but unlike most EDM-influenced songs of the time, it doesn't use instrumental or vocal breaks - the structure is the one most common to pop music: verse/chorus/verse/chorus/bridge/chorus (A-B-A-B-C-B).

The song explores the situation where two friends decide they want more from a platonic relationship. The Other Side" is a song by American singer Jason Derulo, released as the lead single from his third studio album, Tattoos (2013), and its US counterpart Talk Dirty (2014). I wanted to talk about something that was I was going through in my life, something that was personal.

The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. That first chorus doesn't appear until 49 seconds into the song, which is much longer than most hits of this genre wait. She was considering going back to school when she and her boyfriend Lindsey Buckingham were asked to join the group. It was written with Jason Derulo's girlfriend Jordin Sparks in mind as the pair were themselves friends before they became lovers.To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. The Other Side" is performed in the key of A major with a tempo of 128 beats per minute, with Derulo's vocals ranging from E 3 to C ♯ 5. The track was produced by Ammo (Katy Perry, Kesha, Leona Lewis), and got its first play on Ryan Seacrest's LA radio show on April 16, 2013. The outro is also a very patient 23 seconds long, providing room to breathe at the end of the track.