In fact, Talula admits she thought she never really cared for gin. That’s because she didn’t like tonic. Sekforde’s mixer for gin is unique because it makes no attempt to include the hallmark of tonic water: quinine. Mixers for drink lovers: A new law making it illegal for premises to withhold gratuities from workers will come into force in May 2024. They carbonated their first attempts with a soda stream before testing their experiments with a selection of the spirits. According to KAM Media (which also provided consumer insight on soft drinks during the session) one in four customer visits to pubs and bars do not contain any alcohol. That’s equivalent to 329m visits per year – so the big question is, are venues doing enough to maximise this opportunity?

Have a clear idea of who you are speaking to and which channels are most suited to your product. You can save a lot of time by being really focused in the beginning. Also find your advocates and find out who the influencers are in your category. If they like your product it can be a huge boost.Sekforde differs from other market leaders quite dramatically as the process and mindset behind the products is so different. While still set within the category of drinks mixers, Sekforde breaks new ground as they are designed from the outset as complementary to the spirit, rather than having a set flavour which can be paired to alcohols later. Available in 275ml bottles and 250ml can serves, Good Earth Kombucha is available in three flavours of Natural; Ginger & Lemon; and Pomegranate & Blueberry. Good Earth has reformulated its flavours for 2021 to further boost flavour and reduce sugar content, so now comes in at around 30 calories or less per 275ml bottle.

Hi, Tom and Talula, it’s nice to meet you, can you tell us more about the husband and wife team behind the brand Sekforde drinks? White’s botanical sodas are 100% natural, low in sugar (White did not use much sugar as it covers the taste of the spirits) and are also low in calories (with less than 18 calories per 100ml), which increasingly appeals to drinkers. The drinks can also be paired with food due to their delicate flavours. If you’d like to have a look around the pub before visiting, you can actually use The Castle’s virtual tour.Why had we never created mixers specifically tailored for mixing? Mixers crafted to enhance and complement spirits that made it easy to create delicious, complex and subtle long drinks in second. Tom and Talula were looking for a mixer to pair with dark spirits like rum and whisky. Talula White explained to Verdict: The Merry Harriers in Hambledon, Surrey, has been bought byrestaurant operatorsAlex Winch and Sam Fiddian-Green. The Three Kings is located less than 20 yards from The Crown, just off of the Clerkenwell Green. Having recently been refurbished, there is still the traditional buzz, but now with a new ‘”freshness” that can’t be understated.

Can you tell us more about your decision to reduce the amount of sugar in your mixers in comparison to other brands? The rum mixer is centred around lime, mint, sage, rose and cacao bitters. With a lighter rum, it is grassy and fresh, perfect for a hot day. With heavy or aged rums, you get more of the caramel flavours coming through. Still, it turns out that their day jobs left Tom and Talula uniquely positioned to help bring Sekforde Drinks to the market: A serving suggestion is the Rhubarb Float: to create Cawston Press’s homage to rhubarb and custard chews, spoon a scoop of quality vanilla ice cream into a glass and top with Sparkling Rhubarb.The Exmouth Arms, located near Clerkenwell and towards the middle of Exmouth Market, is the perfect blend of a community and commuter pub. Attracting visitors throughout the day, there is a real buzz during the busy lunch hours, with the market’s food stalls opening up and people flood the area . Founder Talula White wanted lighter, fresher options that complement and lengthen spirits instead of overpowering them. Given the skill and craft that goes into their creation, when she thought about it, mixing with standard soft drinks seemed madness. “Why have we never created mixers specifically tailored for mixing?” she asked herself. It’s been really positive. People enjoy the fact that you are able to taste the spirit alongside the mixer. They are often surprised and impressed that it does live up to this promise. We also have a lot of people who enjoy them as soft drinks. They comment that they are much more delicate and sophisticated vs. standard soft drinks. Maison Bellot is available in Original Lemonade, a blend of French apple juice pressed with zesty lemons; Grapefruit, a tart drink that pairs beautifully with the sweet flavour from French apples; and Lemon & Ginger, a blend of French apple juice finished with zesty pressed lemons infused with the warmth of ginger.