Chang, Andrea (18 January 2011). "Mattel, MGA renew fight over Bratz dolls in court". Los Angeles Times . Retrieved 2 November 2014. BRATZ Dolls Stand Tall For A New Generation". Bratz. MGA Entertainment. 11 February 2013 – via PR Newswire. A computer-animated TV series adaptation was produced by Mike Young Productions (now Splash Entertainment) and premiered in the United States on 4Kids TV. Voices included Tia Mowry. Byford, Celine (25 July 2023). "Kylie Jenner 'Bratz collab' concerns fans but unexpected detail is a major bonus". Reality Titbit . Retrieved August 31, 2023.

Since the 2001 launch of Bratz, sales of the Mattel, Inc.-staple Barbie fashion dolls began to decline. In 2004, sales figures showed that Bratz dolls outsold Barbie dolls in the UK and Australia, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. [18] In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz. [19] MGA refutes Bratz sweatshop story". Playthings Magazine. 26 December 2006. Archived from the original on 17 April 2009 . Retrieved 7 December 2008. MGA has paused the Bratz brand since the onset of the litigation and rebranded it several times throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, [4] and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North America.A tie-in video game was developed by Blitz Games and published by THQ. The game was released on the PlayStation 2, GameCube, Game Boy Advance, and Microsoft Windows. An Xbox version was planned, but never released. The game has sold 1.4 million copies. MGA Entertainment Wins Another Bratz Case". Los Angeles Business Journal. 17 November 2011 . Retrieved 13 August 2015. Bratz Kidz: Slumber Party". Nintendo. Archived from the original on 7 February 2019 . Retrieved 5 February 2019. Hains, Rebecca (2012). "An Afternoon of Productive Play with Problematic Dolls The Importance of Foregrounding Children's Voices in Research". Girlhood Studies. 5 (1): 121–140. doi: 10.3167/ghs.2012.050108 . Retrieved 8 November 2021– via Berghahn Journals.

The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with its rival Mattel over the rights to its design, which ended in 2011 with MGA as the victors. [2] Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets. [3] Bratz dolls to remain on shelves in Mattel-MGA battle". BBC News. 10 December 2009 . Retrieved 23 January 2013.Bratz World message: Statement by Mr Larian regarding China stories". Yahoo! Groups. 24 December 2006. Archived from the original on 26 May 2020 . Retrieved 7 July 2009. Release on 1:39 ( PDT). Bratz doll maker files lawsuit against Mattel". Promo Magazine. 19 April 2005. Archived from the original on 7 December 2008 . Retrieved 7 December 2008. Roxxi shares a name with a character from MGA Entertainment sister brands Vi and Va and Rainbow High.

Animoca Brands Partners with MGA Entertainment to Develop Bratz Games and NFT". Animoca Brands. 17 December 2020 . Retrieved 17 January 2022. Cloe finds the pink pumps Burdine gave to Jade to get polished and Yasmin gets an idea to play a prank on the Tweeviles. Whilst Kaycee and Kirstee are gossiping about Burdine in the communal bathroom, Jade hides in the toilet wearing the pink pumps. Once the twins see, they assume Burdine overheard their gossip and will fire them. They leave in a panic, and Jade, Cloe, Sasha and Yasmin step out of the stalls and laugh at the success of their prank. Kaycee and Kirstee apologies to Burdine, whilst accidentally revealing that they think she is 30-years-old, angering Burdine. a b Palumbo, Jacqui (2023-08-02). "Barbie, who? Kylie Jenner launches herself as a Bratz doll". CNN . Retrieved 2023-08-03.Bratz Magazine is a success and Burdine is so mad she stress-eats a whole plate of burgers and forces Kaycee and Kirstee to scrub her feet. Byron gives the girls a recording contract, they become best friends with Roxxi, go on a tour and their debut album places first in the charts. On January 24, 2011, MGA hired Morgan Mendieta to create a teaser for an upcoming Bratz reality series. He leaked a rough cut of the teaser on his blog. [ citation needed] The show, titled Bratz Makin' the Band, is an online talent competition reality show, in which Bratz fans will form bands and compete via the Bratz YouTube channel. The last five bands will be flown to Hollywood, California, where they will be followed and interviewed by reporters. The winners will receive all prizes, including electric guitars. The leaked teaser also confirmed the release of a Bratz DVD due out in Fall 2011, also titled Bratz Makin' The Band. Court throws out Mattel win over Bratz doll". Reuters. 22 July 2010. Archived from the original on 24 July 2011 . Retrieved 22 July 2010.

Mattel Inc. v. MGA Entertainment, Inc. no. 09-55763 (9th Cir. Jul 22 2010)" (PDF). U.S. Court of Appeals for the Ninth Circuit. 22 July 2010. Archived from the original (PDF) on 31 July 2010. Roxxi is great friends with Meygan, Dana, Fianna, Vinessa, Felicia, Cameron, Dylan, Eitan, Koby, Cade and Bryce. In July 2023, Bratz announced a new partnership with celebrity Kylie Jenner. [6] On August 1, 2023, Bratz released a limited-time Mini Bratz x Kylie Jenner collection. The collection features a range of Kylie's famous looks with the promise of a "full line" of Kylie dolls released on October 1 as reported by MGA Entertainment manufacturer. [7] Controversies [ edit ] Bratz turned 20 in 2021. The first line of Cool Bratz dolls had an official release date of May 21, 2001. In August 2015, a stop-motion web series premiered on YouTube. MGA confirmed there would be 10 episodes for the first season, which would turn out to be the only season. All 10 episodes were compiled into a 25-minute video titled Bratz: Friends Forever on Netflix. [41] The web series was seen on American TV on Kabillion.Jade's first day at Young Thing does not go as planned. Burdine shuts down all her ideas and treats her other interns Kirstee and Kaycee more kindly than Jade. Kristee and Kaycee receive a modelling assignment in which they take bad pictures of Jade to use as the 'don'ts' in the magazines 'fashion do's and don'ts' article. Despite Jade agreeing to help the Tweeviles with their one task, they refuse to return the offer when Burdine burdens Jade with a long list of mundane tasks. As Jade attempts to do her work which includes hoovering the floor, sorting paperwork and steaming clothes, the Tweeviles attempt to sabotage her progress whenever possible. a b "The Sweatshop Behind the Bratz". Institute for Global Labour and Human Rights (formerly National Labour Committee). 21 December 2006. Archived from the original on 15 April 2015 . Retrieved 15 April 2015.