It comes just after hundreds of Scots shoppers rushed to buy their first release, Prime Hydration, in Aldi after the supermarket confirmed it would be selling it for a "limited time." Read More Related Articles Logan Paul's PRIME Signs Israel Adesanya and Alex Volkanovski As First Official Athletes". June 5, 2023. Prime kommer til Danmark i særlig form - TV 2". nyheder.tv2.dk (in Danish). May 31, 2023 . Retrieved June 17, 2023.

Partridge, Joanna (December 29, 2022). "Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink". The Guardian. Archived from the original on January 11, 2023 . Retrieved January 11, 2023.Sports drink flavors are Blue Raspberry, Glowberry, Grape, Ice Pop, [9] Lemonade, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch, [7] and a now discontinued limited-edition UK-exclusive "KSI" flavor, which is Orange and Mango flavored. [10] The energy drink, which was launched in 2023, [11] contains 200mg of caffeine. Prime Energy shares several flavors with its sports drink counterpart. Prime Energy flavors include Blue Raspberry, Ice Pop, [12] Lemon Lime, Orange Mango, Strawberry Watermelon, Original and Tropical Punch. Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023. Welcome to our range of wholesale PRIME drinks. As a leading UK supplier of PRIME Sports and PRIME Energy drinks, we can cater to all your wholesale needs, offering an unbeatable combination of taste, quality, and performance that your customers will love, at the lowest possible prices. Prime Energy has been banned in New Zealand. [26] The drink has also been banned in schools in many countries, including some in Australia, Canada, [27] South Africa, the United Kingdom and the United States. [28] Australia

Gutelle, Sam (May 23, 2022). "Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit". Tubefilter. Archived from the original on July 28, 2022 . Retrieved July 28, 2022. Some smaller corner shops are selling it well over its recommended retail price, and parents are complaining about how hard it is to get hold of the beverage. The YouTubers have a relatively young fan base, and many youngsters have been desperate to get their hands on the product. Prime energy drink peddled by Logan Paul, KSI is danger to kids: Sen. Schumer". New York Daily News. July 9, 2023 . Retrieved July 9, 2023. Several Australian schools have instituted bans on Prime energy drinks, as a health risk to students due to its high caffeine levels. ABC News noted that the Food Standards Australia New Zealand legal limit for caffeine was 32mg per 100ml, while Prime contains around 56mg per 100ml. A sports dietician, who described the drink as an "addictive substance" went on to state that "giving a dose of caffeine to young children who've got … developing cognitive function is not a wise idea". ABC noted that the drink, on sale in Woolworths stores, carried a disclaimer stating that the drink "is not suitable for children under the age of 15, pregnant or breastfeeding women, and should only be used under medical or dietetic supervision". [29] KSI's Prime Hydration: Is It Worth the Hype?". Men's Health. January 13, 2023. Archived from the original on January 13, 2023 . Retrieved January 15, 2023.In July 2022, Premier League club Arsenal announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the club. [47] [48] [49] In 2023, KSI had plans to make an Arsenal-flavored bottle if they were to win the Premier League. [50] However, after a loss to Nottingham Forest, which led to rivals Manchester City winning the Premier League, the flavor was shelved and plans were cancelled. [51]

The internet has been full of people asking all kinds of questions about Prime. Such as what’s the difference between Prime Hydration and Prime Energy. Prime Hydration is a sport drink and claims to contain less sugar than Gatorade and have fewer calories. Prime Energy is reputed to be a direct competitor to Red Bull and contains caffeine. Natural flavours are included to enhance the PRIME's taste, making it more palatable and enjoyable. The type of natural flavour can vary and may be derived from a variety of plant or animal sources. Sucralose Graham, Megan (February 12, 2023). "YouTube Stars Run Ad for Sports Drink Prime". WSJ. Archived from the original on February 13, 2023 . Retrieved February 13, 2023. But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets." Across South Africa, schools have begun banning the drink due to health concerns over the high caffeine content. [43] United StatesCompetition is fierce in the beverage industry. Thus, pricing should take into account the costs of similar-quality products from other brands. Being competitively priced, not necessarily the highest, ensures that PRIME remains a preferred choice for consumers. Our wholesale USA PRIME Energy drinks contain 200mg of caffeine per serving. This is in contrast to the more readily available non-imported version which only contains 180mg.

Sale of popular Prime energy drink 'not legal' in Denmark". The Local. May 2, 2023 . Retrieved May 2, 2023.Although it's not easy to find all the ingredients online, Dr Lee also notes that there are other things to consider when deciding whether to buy your children a Prime drink.