Kit Kat Turns 75". Stevenage, England: Popsop. 11 October 2010. Archived from the original on 20 June 2013 . Retrieved 4 May 2013. Rob Picheta (14 December 2020). "You can now get Scotch whisky KitKats -- but only in Japan". CNN . Retrieved 14 December 2020. a b c Rao, Tejal (24 October 2018). "In Japan, the Kit Kat Isn't Just a Chocolate. It's an Obsession". The New York Times . Retrieved 8 June 2022.

Originally, it is a sponge cake filled with banana-flavored cream. The outer sponge cake is soft and light, while the inner filling is creamy and has a distinctive banana flavor.Imagine a velvety chocolate coating infused with the vibrant essence of matcha, a finely ground, shade-grown green tea that has been celebrated in Japan for centuries. Variants in the traditional chocolate bar first appeared in 1996 when Kit Kat Orange, the first flavour variant, was introduced in the UK. Its success was followed by several varieties including mint and caramel, and in 1999 Kit Kat Chunky was launched and received favourably by international consumers. Variations on the traditional Kit Kat have continued to be developed since then. In 2000, Nestlé acquired Fujiya's share of the brand in Japan, and also expanded its marketplace in Japan, Russia, Turkey, and Venezuela, in addition to markets in Eastern and Central Europe. [9] Throughout the decade, Kit Kat introduced dozens of flavours and line extensions within specific consumer markets. In September 2010, Kit Kat (and Aero) celebrated its 75th anniversary. [17] Nestlé stated, "Since that momentous day in 1935, Kit Kat has firmly established itself in British culture, spreading its chocolate fingers far and wide that is sold in more countries than any other chocolate brand". [18] Kit Kat introduced two new flavours to the United States in 2020: Lemon Crisp and Raspberry Creme. The new flavours are available in regular sized bars or miniature bars. [48] In 2020, Nestlé launched a new flavor, Scotch whisky KitKats, available only in Japan using chocolate aged for six months in whisky barrels in Scotland. [53] In February 2021, the company announced it will be launching a vegan, dairy-free version of their popular KitKat product. The bar will be called KitKat V and it will be available in select countries in late 2021 and then expand worldwide. [54] Forms [ edit ] Kit Kat varieties: Pop Choc, regular and Chunky (or Big Kat)

The tea powder has this strong, grassy or vegetal flavor to it which works surprisingly well in things like white chocolate. This lower quality cooking matcha is extremely bitter if you drink it plain, so we recommend you go for the premium stuff, which will be naturally sweet and smooth.

Nestlé committed to traceable sustainable palm oil to ensure no-deforestation". Nestlé. 30 October 2012. Archived from the original on 2 November 2014 . Retrieved 5 May 2013. In Japan, there truly have been some weird and wonderful Japanese Kit Kat flavours, many exclusive to the country and not produced elsewhere. For example, in 2010 the top selling Kit Kat was Soy Sauce!

Chappell, Bill (10 May 2010). "Kit Kat Kaleidoscope: Far-Out Flavours From Japan". npr.com. Washington, D.C.: NPR . Retrieved 5 May 2013. Tey, Kelly (3 January 2015). "Rolling out delicious 'rubies' ". thestar.com.my . Retrieved 5 March 2015. Original Kit Kat ingredients unless otherwise stated, listed by decreasing weight: milk chocolate ( sugar, milk ingredients, cocoa butter, cocoa mass, whey powder, lactose, soya lecithin, polyglycerol polyricinoleate, natural flavour), wheat flour, sugar, modified palm oil, cocoa, sodium bicarbonate, soya lecithin, yeast, and natural flavour. The Hershey Company has a licence to produce Kit Kat bars in the United States which dates from 1970, when Hershey executed a licensing agreement with Rowntree which allowed Hershey to retain the Kit Kat licence so long as Hershey was not sold. [2] Nestlé, which has a substantial presence in the US, had to honour the licensing agreement when it bought Rowntree in 1988. As Kit Kat is one of Hershey's top five brands in the US market, the Kit Kat licence was a key factor in Hershey's failed attempt to attract a serious buyer in 2002. [14] Even Nestlé rejected Hershey's asking price. [15] Nestlé's sale of its US confectionery business to Ferrara Candy Company in 2018 did not impact the Kit Kat bar, and thus rights would revert directly to Nestlé and not Ferrara in the event of a sale of Hershey. [16] Bench with Kit Kat advertising in York (where the bar was created) to mark National Chocolate Week in 2018 The company believes that KitKat still has a strong runway for growth - and innovation is central to its strategy. Responding to the fast-pace of consumer demands, Nestlé has emphasised its ambition to bring innovations to market faster.Sometimes considered a biscuit, in 2020 sales of Kit Kats were second to McVitie's biscuits in the UK in the biscuit category. [31] Design [ edit ] The four-finger treat will be available in retailers across Europe starting in late February. This follows requests from chocolate lovers to make innovative KitKat flavors available to consumers outside Japan. The Sachertorte is a famous Viennese chocolate cake that was invented in 1832 by Franz Sacher. The cake consists of two layers of dense chocolate cake with a thin layer of apricot jam in between, and is coated in a rich chocolate glaze. It is typically served with whipped cream.The Sachertorte has become an iconic symbol of Viennese cuisine and is often enjoyed as a dessert or as a special treat. It is also a popular souvenir for tourists visiting Vienna, as the original recipe is closely guarded by the Sacher Hotel, where it was first created. The 'standard' Kit Kat finger bars can come in a variety of presentations and nutritional values. The bars can come in a miniature form of two finger mini bars, or a larger standard four, or in some cases, three, fingered bars. This copycat recipe for Homemade Matcha Kit Kat Bars features layers of light vanilla wafers coated with matcha green tea chocolate.

The year 2003 was a turning point for the Kit Kat bar as well as the confectionery industry in general. The popularity of low carb diets, and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from Cadbury's newly formed Dairy Milk superbrand also contributed to Kit Kat sales decreasing considerably in its home market of the UK, and threatened to depose it from its No.1 position. [19] [20] The solution adopted by Nestlé and others was to increase dramatically the number of new and unique variations of their confections and market them as limited or special editions, usually only available for a few months at a time so as not lose sales of their standard products. [21] The strategy initially reversed the decline of the Kit Kat [22] and has been adopted worldwide by Nestlé, Hershey, Mars, and others with similar success. [23] [24] This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing globally since then. Google: Next Android mobile software version dubbed 'KitKat' ". Business Line. Chennai. Press Trust of India. 4 September 2013 . Retrieved 4 February 2019. Also famous for their ancient traditions, from tea ceremonies to temples, Kit Kats are relatively new to Japan, being introduced in 1973 by then makers, Rowntree. It didn’t take long for the Japanese people to fall in love with Kit Kats though, and by 2014 Kit Kats were Japan’s top-selling chocolate. Why does Japan have different KitKat flavours? Use an offset spatula to coat the surface of the vanilla wafer "fingers" (this will now be the "bottom") with the matcha chocolate and repeat with the remainder. Kit Kats in Japan aren’t hard to find but we’d suggest these are the best places to hunt down Japanese Kit Kats in ‘the wild’, no matter which part of Japan you are staying in: Don Quijote

What are the Japanese Kit Kat flavours?

Irvine, Dean (2 February 2012). "How did Kit Kat become king of candy in Japan?". Eatocracy at CNN. CNN. Archived from the original on 8 February 2016 . Retrieved 10 February 2016. Marinovich, Slaven (6 June 2005). "Kit Kat barred". Brand Channel. Interbrand. Archived from the original on 3 December 2013 . Retrieved 5 May 2013.