Portobello Road No. 171 Gin, London Dry Gin Traditionally Made Using 9 Botanicals, Premium Craft Spirit, 70cl Bottle

£13.595
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Portobello Road No. 171 Gin, London Dry Gin Traditionally Made Using 9 Botanicals, Premium Craft Spirit, 70cl Bottle

Portobello Road No. 171 Gin, London Dry Gin Traditionally Made Using 9 Botanicals, Premium Craft Spirit, 70cl Bottle

RRP: £27.19
Price: £13.595
£13.595 FREE Shipping

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Description

A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. Made by historic London wine merchants Berry Bros. & Rudd, the six-botanical spirit took two years to develop with Dr David Clutton – a man who holds a PhD in gin (yep, that exists). It was worth the effort. Of all the gins out there, none hit the sweet spot between classic gin flavour and moreish complexity quite like No. 3. If you have room for just one gin on your shelf, we’d make it this one.

Portobello Road Gin is the creation of a passionate group of bar owners, Ged Feltham, Paul Lane and Jake Burger. Gin first became popular in the 17th century with the infamous gin-craze that gripped the nation. This era of drunken debauchery was of course portrayed in William Hogarth’s famous ‘Gin Lane’ painting. This negative perception of gin did hinder the spirit’s growth until around the 1900s. We already wondered if the gin market had room for us. But we had the bars, so at the very least, we could sell it through our venues. It payed for itself so there was virtually zero risk. We started on a small scale, labelling by hand, and spirits shops like Gerry’s in Soho liked this element of it. We didn’t go for a bespoke bottle which saved us money, and we were pitching ourselves cheaper than a gin like Tanqueray No.Ten so didn’t compete with them. Getting it listed in bars was a case of calling in a few favours around the UK, and to this day it is still stronger in the regions than in London.’ We have also worked on several projects with the Savoy including inviting them to The Ginstitue to blend their very own gin. We also embarked on a similar project with El Gato Negro in Manchester. So from small acorns, washing up in a themed bar, to his own place, Leeds domination and then down to the searing lights – or dusty antique shops – of Portobello Road. And now a Distillery and a gin. And the gin has been a huge success.

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But it has taken all elements combined to help grow the gin, in what is becoming an increasingly challenging cateogry. Jake has one eye on that, but is positive about gin’s future. Our Gin Instructor was Carmen, she was amazing! 🌟 Her knowledge of the history of gin throughout the centuries & humour in telling stories & making everyone feel included was second to none! So perhaps Burger is celebrated because he is not only the quintessential bartender, he is beyond bartender.

We’re in the process of planning a ‘Local Heroes’ edition for the Italian market that we’re really excited about – this is due to be released this September just in time for Italian Gin Day. Looking at the category generally, there are a few ways gin could go. Look at how vodka has changed, perhaps we’ll see some consolidation in gin, then only a handful of new brands emerging, and may be some will have enough regional loyalty to keep going. But there are those without an established route to market, we could see some disappear. Or it could go the way of Armagnac, dozens of small producers all selling thousands of cases.’ It’s been pivotal. Approximately 50% of the brand’s growth has come from the premium on-trade sector. Ged Feltham founder of Leelex restaurant group and Portobello Road Gin (www.neilhallphotography.com) We were warmly welcomed in the bar area on the ground floor before being escorted to the basement to begin our experience.When we then went into the distillery to continue our experience and then to our cosy little gin making area, it just got better & better. But even this barely touches the surface. Because, the truth is, Jake doesn’t tend bar so much these days. While he remains the perfect host at the bar, he’s now way too busy running them or making the spirits that go on your drinks – most recently helping set up the extraordinary Distillery in Portobello Road.



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