Brogan believes the company is ideally placed to meet this need by offering unique physical designs and customised software.Its manu- facturing technique also means it can ship products within 48 to 72 hours. A basic electronics module is manufactured in China and shipped to the Netherlands. The company is aiming to sell a”few million”phones in the first year and said sales of less than 500,000 would be enough to break even. Under the SDMA, in the event of a Sendo bankruptcy, Microsoft would obtain an irrevocable, royalty free license to use Sendo's Z100 intellectual property, including rights to make, use, or copy the Sendo Smartphone to create other to create other Smartphones and to, most importantly for Microsoft, sublicense those rights to third parties."

Smartwatch: requires a) Vodafone pay monthly Airtime plan, and b) 12 or 24 month Connectivity Plan (via Vodafone OneNumber). Watch Plans over 12 months require a 24 month Connectivity Plan. Terms apply And this simply seals the idea that they're building a PDA in disguise. Just like the brummies to be sneaky. Anyway, we'll be reviewing the keyboard seperately in the next few days, so bear with us. I'll just raise one point here. You can plug your charger into the keyboard so the phone charges when it's attached to the keyboard. Very nice... The Big Gotcha? First thing is that the Sendo is not seen as a Mass Storage Device. Which is a shame from my point of view because it's one of the things that makes the N-Gage such a flexible smartphone. The Sendo USB connection can only be used on a PC where the Sendo PC Connect software has been installed. On the other hand, because it's tied into the PC Software, you can sync over the Sendo USB cable, unlike the N-Gage.Sendo means 'what the future holds' in Japanese. But can Hugh Brogan's mobile minnow really compete against the giants of the industry? To go along with the GraphiX chip, we've got the SoniX sound system – any sound requests sent to the main CPU are again intercepted and passed over to this system, rather than going into the regular Symbian/Series 60 sound code. Where this is most noticeable is in the MP3 player. Unlike the original Nokia N-Gage (but like every other handset) the Sendo X has a software based MP3 player. But because of the SoniX chip, it's a lot smoother and you can multi-task with a lot less 'pauses' than on other handsets. And we've got stereo sound through the supplied (stereo) hands free kit, which will please the audiophiles. You can redeem your Trade-in Bonus as a monthly saving on your Pay monthly airtime bill or as credit on your Vodafone account. You can't get your Trade-in Bonus as a bank transfer.

For Mobile: lets you select a monthly Device Plan Credit Agreement (3-36 months) with a monthly Airtime Plan. Phone Plans over 12 months require a 24-month Monthly Airtime Plan. You can pay off your Device Plan early, and if you do, you can then keep your Airtime Plan on a 30-day contract or leave. If your Airtime Plan ends for any reason, you will need to keep on paying your monthly Device Plan (either in full or monthly) Sendo is about cosmetics but the company has also designed and manufactured a phone that is small and light but efficient enough to stand up against the Big Boys of Nokia, Motorola and Philips. The chips that run the phones have been co-designed with manufacturers including Texas Instruments, and the number of parts in the Sendo phone has been cut from an industry average of 550 to 400 parts. All this helps cut the cost of making each Sendo phone by – for some models – nearly half the industry average. Mr Brogan says Sendo should break even when it sells its 500,000th phone. a b Donath, Andreas (6 June 2003). "Sendo verklagt Orange UK wegen Smartphone SVP" (in German). Golem.de . Retrieved 15 January 2011. The world of mobile phones has just uncovered a new and compelling industrial riddle: what have you been able to do with cars, kitchens and golf clubs for years that you should be able to do with a mobile phone? A new Birmingham-based company called Sendo thinks it has the answer: customisation. Could the Nokias do what we are doing? Sure, they could, but they don't," says Mr Brogan. "A 100,000-unit deal for a Motorola is not significant. When the market is 420 million mobiles and these guys have 20% of it – so they are making 80 million phones – when someone says, 'Can you divert 10 software engineers on this (customisation) project?' it just doesn't represent a significant enough opportunity. But for a company like Sendo, 100,000 phones is, well, we get four of those and that's great."We're talking lots of memory here. Lots and lots. There's a total of 64mb Flash memory, some of which is used for the Operating System. All told as a user you've got around 32mb left over to store your files, applications, programs and documents. Given that the Nokia 6600 has a massive 6mb for storage, you can see how flexible this extra memory makes the Sendo X. In 2004, Sendo sold 5 million devices [2] and, along with other major mobile phone manufacturer, showed interest in using Nvidia's GoForce graphic chips. [14] Unlimited Bundle: An Unlimited Pay as you go Bundle lasts for 30 days. Your bundle will automatically renew every 30 days if you have enough credit. To opt out call 2345. Includes unlimited data and unlimited minutes and texts: minutes to standard mobiles and landlines (UK: 01, 02, 03) and standard texts (excluding MMS) to use in the UK and Zone A. Unlimited Bundle terms, exclusions and destinations Microsoft refused with the full knowledge that this refusal would push Sendo to insolvency", claims Sendo in the filing.

Orlowski, Andrew (10 September 2002), "Personal", Sendo ships self-destructing Stinker phone SDK— Mission: Improbable, UK: The Register, archived from the original on 13 September 2012 , retrieved 28 October 2011 . Only 18 months ago Sendo's first recruits were camping in Mr Brogan's lounge in Birmingham, drawing up a business model and looking for a name for their bold venture. Pakalski, Ingo (19 February 2003). "Sendo stellt Klapp-Handy M550 vor (Update)" (in German). Golem.de . Retrieved 15 January 2011. They're a bunch of geeks who don't share their hoard and don't know how to partner a relationship, the market tells us. They act like children! And the world seems to be stampeding - irrationately or not, you decide - to the Euro-Asian model, even adopting technologies that don't really work just yet - such as WCDMA, rather than Qualcomm's smarter cdma2000 - because they offer the buyers a choice of multiple (non-US) suppliers. Which maybe isn't so irrational if you think about it. Orlowski, Andrew (6 January 2003), "Mobile", Microsoft's masterplan to screw phone partner— full details: Sendo in the clowns, UK: The Register, archived from the original on 20 October 2011 , retrieved 28 October 2011 .

To Americans, the telecom world's model of promoting growth through vertical investments (a Nokia or an Ericsson bails out the carriers) and through IP sharing (yeuch!), and promoting common standards (that's goddam Communism!), must look like a filthy and incestuous business. Both parties are delighted. Sendo has been operating for less than two years, and the deal gives it an opportunity to be first to market with a phone that has Microsoft massive marketing budget behind it. Microsoft is pleased: although it has been toting its software to cellphone manufacturers for several years, Sendo is the first OEM to bite. As it dryly notes in its filing: Many promotions and great discounts at SenMall booth such as: Rohto, Loreal, Anker, Sony, Senka, Sunhouse, JBL, Xiaomi, Logitech, Triumph, Unilever... Pakalski, Ingo (24 March 2005). "Sendo beschwert sich wegen Ericsson bei der EU" (in German). Golem.de . Retrieved 15 January 2011.

Kewney, Guy (30 June 2005), "Mobile", Sendo: why it went titsup— Motorola’s Sendo takeover: Takeover may give Motorola a higher European profile, UK: The Register, archived from the original on 20 October 2011 , retrieved 28 October 2011 sendo", which in Japanese means "what the future holds". Sendo seemed to have the right ring, so to speak. So, being one of the first journalists in Britain to get a hold of some production versions of the Sendo X (not that we haven't been playing with the beta models since Christmas last year) I thought I'd get some quality time in with the Smartphone from Birmingham. Alas, I've had to write this interview in the wee hours of the morning, because once Vikki got a hold of the Sendo X and the bundled game Funny Farmer, she wasn't going to give it up unless I could prise it out of her cold dead hand. Where's The Phone Been ThenRequires a professional installation. Seeing as I don't drive, I've no idea if it's any good. Unsurprisingly, Sendo says it works really well. Eligibility for the bonus may depend on which phone you're trading in and which new phone you're buying.