She: After rinsing my skin felt smoother — as clean as soap but not at all dry. I wasn’t expecting softer skin after just five days but that’s what I got. Voiceover: The red stripe helps fight plaque and protects gums, the white stripe has fluoride to fight decay, and there’s a blue stripe for fresh breath. It was this kind of expert approach to perfume that inspired the creation of Camay in 1926 and has helped it to become a legendary global brand. French women have always been icons of beauty for the world. But besides their sophisticated style, elegance and femininity, their secret also lies in an exclusive perfume. Sandie Shaw: I asked if I could sing about Lux but they said: no, just use your own words. Well, I think New Lux is fantastic, and really new! It’s got a new wrapper and a wonderful new perfume — just the kind I go for! But what’s really marvellous about New Lux is the new silky lather! It seems more than just a lather, it feels like a rich cream, and leaves my complexion so soft and smooth! New Lux makes me feel really good all over … right down to my toes! Try it yourself — see how great it is! Lynx: 1985

I don’t. Head & Shoulders doesn’t just prevent dandruff — it keeps your hair looking great.” Head & shoulders (3): late 1970s Older sister: You trust in Vosene because it gives them family dandruff control with nothing more dramatic than regular shampooing. Voice-over: It must be Camay with moisturising cream — A lather so creamy you’d think it came from a jar. Camay helps keep skin smooth.

Girl: It’s soap, but it’s different. You can tell by the lather: that feels different somehow. Even the water feels different!

Just about everyone like Andex because – well, it's so nice and soft. It's also very, very strong. It's this softness and strength of Andrex that makes it rather special. But there's something else about Andrex that you may have noticed: it happens to be longer than just about every other toilet roll. Andrex toilet tissue (3): 1972The whole family is shown on a bench outside in the garden, where we can see the girl’s shiny hair, followed by the father washing his hair, and the mother taking the shampoo.