Right Guard is an American brand of deodorant and shower gel that is manufactured and sold by Thriving Brands LLC. You know that guy in the stands that is confident enough to start the wave even when your team is down by 30 – that could be you. The form, by design firm Herbst Lazar Bell, won the 2005 personal care award at The Institute of Packaging Professionals' AmeriStar packaging awards.

Right Guard uses micro-encapsulated active ingredients that release protection when you need it most. From 1969 to 1976, commercials featured a man looking into a mirror to see another man looking back. It used to come in a clear stick, but this appears to have been discontinued by the manufacturer without notice. The BBDO campaign began with the need to show two different cans of Right Guard, one the traditional product, and the other with a more advanced formula.

com/toiletries/deodorants/mens-deodorants/mens-aerosol-deodorants/right-guard-total-defence-5-sport-48h-anti-perspirant-250ml/p/409545/" on this server. Right Guard targets sports enthusiasts, as portrayed through its advertising from the late 1980s to the late 1990s. Dallas' Trive Capital Forms Thriving Brands, Acquires Right Guard and Dry Idea From Germany's Henkel".