Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too

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In his 2009 book Crush It, Gary Vaynerchuk insisted that a vibrant personal brand was crucial to entrepreneurial success. That’s just one example of the kind of surprise and delight the entrepreneurs in this book regularly conjure up to distinguish their personal brands from those of the competition and earn hordes of adoring, loyal fans. Her blogs The Travelling TARDIS and How I Taught My Dragon have been nominated for the Prix Aurora Awards over 2018-2023.

But I will hand it to Gary, he is not afraid of new technology and has a way of getting people to try out those platforms because you really never know what could come of it. The internet and social media, by essentially doing away with industry gatekeepers, have all but destroyed the barriers to success, whether you’re an entrepreneur, a performer or any other kind of content producer. Today, Vaynerchuk runs a huge digital agency with offices in New York, Los Angeles, Chattanooga and London.By the time I wrote the book in 2009, I had branched out from my first passion—wine and sales—to my all-encompassing one—building businesses. If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles.

Success takes a shitload of work, and the people who ultimately break through and crush it are those who get all that and go for their dreams anyway. Hmmm, although I don't think reading this book was a complete waste of time, it didn't contain much new insights. And just as a last thought, this book takes place in 2003 and these teenagers have smart phones that can wirelessly transfer videos? Since then I’ve continued to watch, study and model Gary and his team’s execution of content on individual platforms like Instagram, Twitter, Facebook, YouTube and Snapchat and I consistently get ideas and nuances that I implement in my business.

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Overall, Gary’s latest book really has incredible advice for people who want to standout in the digital space. It provides practical tips and advice for anyone looking to create their own successful online presence. Because in their world, nothing will be off-limits when it comes to how you can make a good living and build a stellar career.I’ve been trying to live that advice out and today we have a business that will do multiple-six-figures in revenue this year and I’ve on-boarded a small team to help. Maybe it's just because the excerpt is out of context, but unfortunately it reads as though the MC is your run of the mill cis hetero kid and his "gay switch" gets flipped by the right cute boy.