$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

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By the end, you’ll have a Grand Slam Offer of your very own – no matter what kind of product you sell. Tell them (a) how it relates to their issue; (b) what it is; (c) how you discovered it or created it; and (d) how it explicitly improves their lives or provides value. He started as a management consultant in the public sector then left that career to pursue a career in fitness starting his first gym at age 23. Some commentary: Many of these techniques I learned more than 10 years ago when I was launching my first online business, which sold an online course that helped people to overcome shyness.

Hormozi’s Grand Slam Offer – named in homage to both Bezos and the significance of such an occurrence in baseball – facilitates just that.This strongly reminds me of one of my favourite business quotes ever, that comes from the billionaire Peter Thiel, who was actually Elon Musk’s former business partner. The goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here. The process of enhancing your core offer is designed to do both of these things: increase demand and decrease perceived supply so that you can sell the same products for more money than you otherwise could, and in higher volumes than you otherwise would (over a longer time horizon).

Turn those problems into solutions by thinking, "What would I need to show someone to solve this problem? I’ll give you the entire play book for (insert industry), absolutely free just for becoming a client. Or, in other words, "I solve this type of problem, for this specific type of person, in this unique counter-intuitive way that reverses their deepest fear. The cool thing about Hormozi's book is he gets into the specifics of how to actually offer your service or product based on value.Commoditised businesses and offers have a harder time getting responses from ads because all their marketing looks the same as everyone else’s. It not only helps with creating an offer that will help your sales but it will also provide you with a framework for how to think about increasing the value that your business already provides. Even huge companies use similar techniques, like McDonald’s selling combo meals instead of just individual items, or Apple now bundling multiple subscriptions (music, TV, games, news, etc) into one offer. Ein Guthaben pro Monat, einlösbar für einen beliebigen Titel, den du herunterladen und auch nach deiner Kündigung behalten kannst.

I'm always blown away by the knowledge he conveys in simple terms even non-business minded people can understand. Complete with a Container Word: Wrap up the offer as “a bundle of lots of things put together” with a container word.Examples of this are avatars that have associations they belong to, mailing lists, social media groups, channels they all watch, etc. Alex has a saying when coaching entrepreneurs on picking their target market “Don’t make me niche slap you. com/training/offers and select “Naming Products” to watch a short video tutorial so you can start using this in your business to make more sales ASAP. There is a repeatable formula that Alex has created to help quantify the variables that create value for any offer. It's also fairly brief and to the point; as simple as possible but no simpler, as Einstein once remarked.

From understanding leads to practical strategies, Hormozi's advice guides you through the business maze. If you do, you'll create a more valuable and compelling offer, as you'll answer people's next problem as it happens. The next step is thinking about all the things you could do to solve each of these problems you’ve identified. Don’t worry yet about how difficult it would be to implement the ideas, because later you can make them more realistic. As I’m writing this, the richest man in the world is a not-so-famous French man named Bernard Arnault, who built his wealth through luxury fashion brands such as Luis Vuitton and Christian Dior.

This exercise illustrates that “every offer has building blocks, the pieces that when combined make an offer irresistible. Further, you can partner with other businesses to provide you with their high-value goods and services as a part of your bonuses. People who experience a victory early on are more likely to continue with something than those who do not. If you do as much as possible, it makes your service easy to sell but hard to fulfill - due to costs, etc.