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The caffeine from green tea lasts 4 to 6 hours, versus 1 to 2 hours from coffee or other energy drinks; the l-theanine in matcha regulates the absorption of caffeine into the body, helping to avoid the jitters and post-caffeine crash. PerfectTed, made up of Hampstead brothers Levi and Teddie and New Yorker Marisa, to appear on Dragons' Den to pitch their matcha energy drink, already being sold in Tesco (Image: PerfectTed) Most brands don’t use this process because it’s far more expensive. “It's much cheaper to use lower–quality ingredients, and use additives to change the flavor and make it more palatable,” Teddie explains.

PerfectTed’s three-strong range is made using00% natural ingredients, with no additives, preservatives or added sugar The drink is 100% natural with NO additives, preservatives, or added sugar, and each can contains 80mg of caffeine – as well as being 7 kcals per 100ml. Also, PerfectTed donates 1% of its sales to nonprofits. Speaking to The Mirror, the group shared what they believe helped them in the Den, and secrets of the show viewers might be unaware of - including the very short notice they had. 'We were told only five days in advance' However, after trying a few matcha powders/drinks on the market, the trio were left feeling unsatisfied, and this was the start of the PerfectTed business.

We’re kind of in a fortunate position where we actually have a side of our business, which is our matcha powder. It’s a very profitable business. So, we’re fortunate to be able to fund a lot of our drink’s activities through our powder. The business model helps sustain us. But further funding, it’s something that we have been considering, so TBD. JD: How much of the business is selling matcha powder? The investment comes as PerfectTed launched in 1,200 Tesco stores and is included in the supermarket’s meal deal. Marisa is responsible for advertising and marketing, Teddie for operations and sales, and Levi, also a UCS alumni, for the financial side of the business, making them the perfect team – or make that perfect match(a). MP: We’re trying to decide whether or not a US launch makes sense for us at the moment. I think we see such a massive opportunity to continue gaining market share in the UK, and as well throughout Europe, the Middle East and south-east Asia. The US is such a massive market and it’s what I’m very familiar with as an American and have a lot of friends within the drinks industry there but I think right now there’s so much to go after here that we’re not really focused on the US. MP: We were actually meant to be making the drinks for the first time ever with our commercial recipe in a small sample tank and the tank set on fire and was out of commission for about two-and-a-half months.

Tesco buyer, Libby Lee, said the retailer is excited about a partnership with PerfectTed to grow the natural energy category with a range of “delicious drinks that put functionality and health first.” Our drinks are made from organic, ceremonial grade matcha sourced directly from local farms in Uji, Japan, REAL fruit juices (not from concentrate), and British water. It's that simple. Marisa says she has long been aware of the relationship between food and the body. Aged 17 she had a tumour in her hip. “I really started to focus on my diet and healthy food, as what you put in your body is so intrinsically tied to your health.”PerfectTed is a canned energy drinks’ range with matcha green tea, that was founded by 3 housemates/best friends, Marisa Poster, and Teddie and Levi Levenfiche.

As a brand, we’re dedicated to making higher-quality, functional plant-based food & drink more accessible to all, and our drinks are just the start!In fact, Marisa explained how they were told they'd be appearing on the show just days before they were due to travel from London to Manchester for filming. So, we knew we wanted it to be a human name. We wanted it to be relevant to one of the founders. Teddy is my co-founder, Ted, Teddy is a gender-neutral name and everyone kind of knows a Teddy and we felt it was really a play on words for perfected and perfect ten. After six months sourcing the highest quality organic, ceremonial grade matcha from farms across Uji, Japan, they fused the powder with fruit juice for a "refreshing caffeine fix with a stable energy peak".