Dragon Soop Venom New Flavour - 500ml can (8 pack) 8%

Product Information

Alison Douglas, chief executive of Alcohol Focus Scotland, said the flavours were “reminiscent of a sweet shop”.

The Panel then considered the company’s claim that snakes were not aggressive animals. The Panel noted that the company had provided images of various brands which featured snakes and agreed that snakes were not always aggressive, but that the snake depicted on Dragon Soop Venom was in a clear striking pose with fangs bared. The Panel therefore remained of the view, that in this particular context, the snake depicted was aggressive. The Panel also considered that in comparison to other products from the Dragon Soop range, which the Panel had previously considered and not upheld under any section of the Code, Dragon Soop Venom had a different appearance. The Panel considered that, as pointed out by the company, the other products in the Dragon Soop range also included the flavour variant multiple times around the top of the can. However, the Panel considered that this presentation of the word ‘venom’, alongside the aggressive snake with its fangs bared, created an association with bravado. In conclusion for this section of the producer’s formal response, the company explained that NIADA had incorrectly stated that Dragon Soop ‘breaches numerous codes of conduct.’ The company stated that this was unfounded and noted that no evidence or detail was presented by NIADA to support this misleading statement. The company then examined the second paragraph under the heading entitled ‘strength’ which stated that “the high caffeine intake along with the high alcohol intake masks the effect of drunkenness”, which the company stated NIADA had not provided proof of. The company stated that the formulation did not break any of the Portman Group’s rules and that the Portman Group must agree with this because according to an SHS Drinks’ press statement, the Advisory Service had been consulted by the company prior to the launch of WKD X, which was a drink that closely mirrored Dragon Soop, and was destined for major grocery outlets in May 2022. There’s logic in tapping into the wider aesthetic and format of energy drinks, for one. As our Britain’s Biggest Brands report reveals this week, the likes of Monster and Red Bull have made the largest gains in the top 100 brands.I type bad notrnally anhway and I am not correcting anything but. I am trying very hard now for posterities sake, I do feel very shaky from the caffeine can anyone calculate the amount caus I will ahbehar have had 10 cans by the end of the night. I drank quit wfastZ but I would normally drink 12 Kronemburgs in a night and smoke weed etc and be the soberer person there.

The company stated that the product responds to an established on–trade demand for self-mixed caffeinated alcoholic drinks, with a responsibly marketed brand in a can which is clearly marked and with an alcohol content which meets the industry and governments own standards.The company noted the Panel’s rationale that Dragon Soop Venom was significantly different to the rest of the Dragon Soop range as it considered that Venom did not indicate its flavour and was marketed mainly on the danger and intimidation associated with venom, alongside the aggressive snake imagery. The company also noted the Panel’s point that Dragon Soop Venom had a clear association with poison, which implied that the drink was dangerous to consume and therefore required bravado to do so. The company stated that NIADA could not claim to have knowledge of what ‘most young people’ did, as its day-to-day work and research was conducted with a very specific group of young people, all of whom had serious alcohol or substance abuse issues. The company explained that this research group could not in any way be seen to be representative of the population as a whole. The company argued that any extrapolations about the behaviour and attitudes of the wider population based on research carried out solely with this group would be skewed, misleading and far from impartial.

The Panel sought to remind the producer that existing drink names in the on-trade did not constitute compliance with the Portman Group’s Code of Practice, as had most recently been demonstrated in the case against Porn Star Martini. The Panel also noted that its considerations could only be in relation to Dragon Soop Venom, as the product subject to complaint, and that it was outside of the Portman Group’s regulatory remit to regulate wholly retailer-led marketing activities.The company noted that there were specific cues which had been defined by the Panel as possibly having a particular appeal to under-18s. ‘Bright, high contrast colours’ were an example and the company highlighted that many alcoholic brands featured colour schemes which could be described in this way. In contrast, the company explained that Dragon Soop was specifically designed not to be garish or particularly bright and that the different colours used throughout the range were to denote the various flavours within the range, as was common practice for flavoured alcoholic beverages.

That much is true. The most similar product to WKD X on the market is Dragon Soop. Sold largely in c-stores, it also contains caffeine, taurine and guarana and rings in at 7.5% abv.mid way through seventh can but you all seem to having gone to bed. I am drunk but I could continue all night I feel. Felt worse after 3 double vodka s I want to go clubbing but i live in shit town shitanja Under the ‘Health effects concerns’ paragraph of the complaint, the company highlighted that NIADA had stated that “so many young people are consuming this drink usually in large quantities.” The company stated that this claim was based on shaky evidence of one small focus group made up of young, often under-age, substance and alcohol abusers. The company stated that there was no proof that Dragon Soop was consumed in greater excess than any other alcoholic drink. Additionally, the company stated that young people who did consume alcohol in great excess might reasonably be supposed to consume any popular alcoholic drink in large quantities. To support our pledge to remove a billion units of alcohol sold annually from the market, we will carry out a review of the alcohol content and container sizes of all alcohol producers in our portfolio. By December 2014 we will not produce or sell any carbonated product with more than (4) units of alcohol in a single-serve can. The Panel’s assessment The company then highlighted that in the interim, with the future of Dragon Soop in limbo, SHS Drinks had declared in the trade press that in May 2022 it was launching WKD X, which it said closely mirrored Dragon Soop with an almost identical offering. The company highlighted a quote from the article that stated that WKD X “was developed in conjunction with guidance from industry watchdog the Portman Group.” The company stated that it understood it was against Portman Group rules for SHS Drinks to suggest that the Portman Group had endorsed its brand in this way, even when a producer had consulted with the Portman Group’s Advisory Service prior to launch. The company stated that it understood that Portman Group Code rules prevented disclosure of advice given by the Advisory Service. However, given the comment printed in the article that the “onus on getting the responsibility right” had been noted by WKD, the company stated that it was hard to imagine that SHS Drinks would have gone ahead with launching WKD X in its current form if the Advisory Service had advised that it breached any aspect of the Code.