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LONDON, UK (June 6, 2022) The Flava People has teamed up with Diageo once again to launch a new range of Guinness sauces—Guinness Smoky Tomato Ketchup and a Smoky BBQ sauce—both are available across Tesco stores now. The partnership was brokered by Diageo’s global brand licensing agency, Beanstalk. The Flava People has teamed up with Diageo to launch a new range of Guinness-based sauces – including the first Guinness Ketchup and a Smoky BBQ sauce. Olivia Parkes, Brand Manager for Guinness Kitchen at The Flava People, said: “Guinness is a beer with a unique standing in the world of food and has long been associated with hearty home cooking and delicious flavour. The new sauces are designed to expand shoppers’ relationship with Guinness and food beyond that of the traditional – providing more premium, flavoursome alternatives on household cupboard staples, perfect as we enter the summer BBQ months. Guinness is a beer with a unique standing in the world of food and has long been associated with hearty home cooking and delicious flavor,” says Olivia Parkes, brand manager, “Guinness Kitchen,” The Flava People. “The new sauces are designed to expand shoppers’ relationship with Guinness and food beyond that of the traditional – providing more premium, flavorsome alternatives on household cupboard staples, perfect as we enter the summer barbecue months. We’re now building the range with products suited to entry level through to accomplished cook, meaning we can capture consumers and introduce them to the concept of Guinness with food through the comfort-food they traditionally associate with the brand like pies and gravy, before transitioning them to more experimental formats and cooking with the Guinness flavor as an ingredient.”Ready to begin cooking? Simply jump to the recipe below and begin. What Does Guinness BBQ Sauce Taste Like?
The last ingredient is the tomato paste. Whisk that in the sauce until it is smooth. Lower the heat and allow the sauce to simmer for 30 minutes. The aroma in the kitchen will be amazing. Dreary from a long, grey winter, foodies of 2022 are set to take their home-cooked flaming halloumi and succulent burgers to the next level… Guinness Smoky Tomato Ketchup’ and ‘Guinness Smoky BBQ sauce’; are perfect blend of Dublin’s finest stout and classic household flavours – designed to be the ‘secret ingredient’ that brings your favourite meals or BBQ classics to life. This BBQ sauce is a nice mix between a classic Kansas city style sweet BBQ sauce and a more vinegar-based sauce you see in the Carolinas.Guinness Draught is such a distinctive flavor with its malty sweetness, notes of dark chocolate and overall slight bitterness. It’s both sweet and bitter at the same time that it makes your palate question if it is beer or if it’s liquid gold. I decided to combine that with natures gold: maple syrup. Dubbed ‘the beer of taste’ and loved by chefs across the world, Guinness adds a recognisable malty, smoky flavour to everyday cupboard essentials. In September 2021, The Flava People launched a ‘Guinness Cooking Paste’ to target the ‘wet herbs’ shopper in Tesco stores. The product is said to have proven popular with shoppers in its first quarter. The Flava People was born in the British butchery trade in Manchester in 1976 and is now a third-generation family business. Through seasonings and sauces, restaurant and retail, The Flava People use an unrivalled multi-channel knowledge, extensive expertise, and unwavering passion for food to deliver collaborative creations, profitable products and a taste at every touchpoint. Once the sauce has simmered, remove from the heat. The final step is to puree the sauce. While it is possible to use a hand immersion blender, I prefer to use a stand blender. This does a better job making the sauce nice and smooth.
DRIZZLE: Over burgers, pulled pork, tofu or any of your favourite meals for an extra boost of BBQ flavour. All made with good honest ingredients, no nasties and designed to bring new exciting flavours to as many dinner tables as possible. Its mission is to add a little flava to the everyday. The Flava People has teamed up with Diageo to launch a new range of Guinness sauces – including the first Guinness Ketchup and a Smoky BBQ sauce.Developed with the expertise of the team at Guinness, the table sauces balance the iconic beers’ smoky rich stout flavour with the sweetness and tang we expect (and love) from ketchup and BBQ sauce. This information is meant to help you have a stronger understanding of this recipe and the process so you can find success all on your own. The GUINNESS Company was established in 1759, when Arthur GUINNESS signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, GUINNESS is the worlds most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 120. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. All GUINNESS consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery. More information can be found at www.GUINNESS.com Enjoy GUINNESS Sensibly. https://www.drinkaware.co.uk/ Beer & barbecue are a match made in heaven. There is no exception for this Guinness BBQ Sauce. The Guinness adds a malty sweet flavor to the meat while barbecue sauce adds a smoky tangy flavor. Those two flavor combos combine to fill out a fully flavor profile on your protein. The slight smokiness comes from the smoked paprika, but do not add any liquid smoke to this recipe.
Dubbed ‘the beer of taste’, Guinness is said to add a malty, smoky flavour to everyday cupboard essentials. The new range – which launches in Tesco stores this month – also includes a Beef & Onion stir in gravy mix, the fifth product to hit shelves under the brand’s Guinness portfolio. The GUINNESS Company was established in 1759, when Arthur GUINNESS signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, GUINNESS is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 120. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. All GUINNESS consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery. More information can be found at www.GUINNESS.com
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They two create a powderful sweetness that, when added to fatty pork ribs, you end up with a salty, sweet and smoky flavor to keep your guests happy & full. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. After playing around with a few batches, I came up with my perfect sauce. And it can now be your perfect sauce as is or you can easily tweak the flavors to how you like them. How to make the best bbq sauce
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