Kurt, Sevinc; Osueke, Kelechi Kingsley (2014-01-01). "The Effects of Color on the Moods of College Students". SAGE Open. 4 (1): 215824401452542. doi: 10.1177/2158244014525423. ISSN 2158-2440. Embodied meaning results from attributes embodied in the aesthetic stimulus, independent of context and the semantic content it may evoke. This meaning is evoked from properties within the stimulus itself; that is feelings and other responses are activated simply from exposure to the color. For example, long wavelength colors like red may stimulate arousal and increase attention. This model proposes that biological responses to color (e.g., physiological responses such as increased heart rate or attention) are driven by color's embodied meaning Past Saturn Awards". Saturn Awards. Archived from the original on September 14, 2008 . Retrieved May 7, 2008. Different colors are perceived to mean different things. For example, tones of red lead to feelings of arousal while blue tones are often associated with feelings of relaxation. Both of these emotions are pleasant, so therefore, the colors themselves can procure positive feelings in advertisements. The chart below gives perceived meanings of different colors in the United States.

Researchers who work in the field of color psychology study our primal and cultural associations with specific colors and how exposure to these colors impact our biases and behaviors.

Empirical Work

Deng X, Hui SK, Huntchinson J (2010). "Consumer preferences for color combinations: An empirical analysis of similarity-based color". Journal of Consumer Psychology. 20 (4): 476–484. doi: 10.1016/j.jcps.2010.07.005. Wollard, (2000) [78] seems to think that color can affect one's mood, but the effect also can depend on one's culture and what one's personal reflection may be. For example, someone from Japan may not associate red with anger, as people from the U.S. tend to do. Also, a person who likes the color brown may associate brown with happiness. However, Wollard does think that colors can make everyone feel the same, or close to the same, mood. Masahiro Shibasaki, Nobuo Masataka (2014) " The color red distorts time perception for men, but not for women" Scientific Reports 4, Article number: 5899 doi:10.1038/srep05899 Psycho is considered by some to be the first film in the slasher film genre, [239] [240] though some critics and film historians point to Michael Powell's Peeping Tom, a lesser-known film with similar themes of voyeurism and sexualized violence, whose release happened to precede Psycho 's by a few months. [241] However, due to Peeping Tom 's critical drubbing at the time and short lifespan at the box office, Psycho was the more widely known and influential film. Ancient people didn’t see the same colors you see. In fact, people in other parts of the world don’t see colors the way you see them. It can be a bit of a trip to think about, but it’s true—research has shown that language influences how we perceive color.

For Russian speakers, blue doesn’t stop there. Where English speakers see light and dark blue, Russian speakers see two distinct colors: goluboj and siniy, respectively. The psychology behind color associations: how did we get here? The 2016 Doxy Records Picture Disc release (Catalog #: DOP 8008) of the complete original score conducted by Herrmann. [120] a b c Withrow RL (2004). "The Use of Color in Art Therapy". The Journal of Humanistic Counseling, Education and Development. 43 (1): 33–40. doi: 10.1002/j.2164-490X.2004.tb00040.x. ISSN 2164-490X. Take One: The First Annual Village Voice Film Critics' Poll". The Village Voice. 1999. Archived from the original on August 26, 2007 . Retrieved July 27, 2006. Friday Night at the Movies". Chicago Symphony Orchestra. November 19, 2010. Archived from the original on July 7, 2012 . Retrieved November 23, 2011.

What Has the Survey Told Us So Far?

Schloss KB, Palmer SE (February 2011). "Aesthetic response to color combinations: preference, harmony, and similarity". Attention, Perception, & Psychophysics. 73 (2): 551–571. doi: 10.3758/s13414-010-0027-0. PMC 3037488. PMID 21264737. Scheuer, Philip K. (August 11, 1960). " 'Psycho' as Brilliant as It Is Disagreeable". Los Angeles Times . Retrieved December 16, 2021. von Goethe, Johann Wolfgang (2014-10-02). Goethe's Theory of Colors. Cambridge University Press. doi: 10.1017/cbo9781107589438. ISBN 978-1-108-07544-2.