Lynx Limited Edition Bodyspray A.I. 200 ML

Product Information

Unilever also said the product was designed to tap into “generation Z’s fascination with the world of tech and crypto, which has seen exponential growth in recent years.” Its launch follows that of Dr. Squatch’s Crypto Cleanse bar soap in July; the cleanser has a minty-banana scent promising “non-fungible freshness”. Crypto Cleanse’s release was celebrated with the minting of 3 NFTs. Rook Perfumes, meanwhile, offers Scent of the Metaverse. Described as the first NFT perfume ever created, the fragrance was inspired by “something that was familiar and unfamiliar at the same time”. Qadar, Sana (28 September 2007). "Teen burned in popular body spray stunt". CTV.ca. Archived from the original on 6 April 2012 . Retrieved 18 December 2016.

The limited-edition product was made in collaboration with Swiss fragrance company Firmenich to come up with the unique AI generated scent. Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other areas. Unilever’s male toiletries brand Lynx has launched a new fragrance powered by artificial intelligence (AI). From our body spray to our shower gels, our antiperspirants to our roll-ons, we’re doing everything we can to make sure no one gets left out of the attraction game.

Harris, Paul (9 July 2006). "The Menaissance: The American male is learning to flex his muscles again". London: Guardian. Archived from the original on 6 November 2022 . Retrieved 9 May 2009.

Axe also launches limited edition variants from time to time that may be on sale for a few months or over a year. [ citation needed] Marketing [ edit ] There’s also an augmented gamification which allows people to spray the can in AR to reveal a code. The code opens an exclusive Lynx competition, with the prize winner awarded an event hosted by the hologram of Aitch,” Unilever explained. Boy, 12, Died After Spraying Deodorant: Lynx Aerosol Triggered Heart Condition In Daniel Hurley". News.sky.com. Archived from the original on 12 March 2009 . Retrieved 2009-05-09. The new limited-edition fragrance has been developed to tap into Gen Z’s fascination with the world of tech and crypto, and drive excitement into the deodorants category.From the 1990s, Axe advertisements portrayed various ways the products supposedly helped men attract women. In 2003, the advertising in the UK for the Pulse fragrance showed how it supposedly gave "geeky" men the confidence to woo women with dance. This was followed by Touch, Unlimited, [7] Clix, [8] and in 2007, Vice, [8] which was marketed on a theme of making "nice" women become "naughty". Due to trademark issues, Axe products are sold under the Lynx brand name in the UK, Ireland, Australia, and New Zealand.