Joined in 2023 
82 
63 About this deal
She blurts out in the middle of the dance floor, " does anyone ever think about dying?" as Barbieland ® comes to a screeching halt. And who could blame us? From what we've saw before the movie made it to cinemas (you know, the Insta pics and YouTube clips), the London-based costume designer Jaqueline Durran has had quite the blast creating the outfits for the film. We're so here for the references to the doll's OG '50s and '60s looks (we're talking gingham prints and retro silhouettes) alongside sportswear and disco references from the '80s.
How could this possibly be true? A brand that Aqua perfectly describes as "life is plastic - it's fantastic" makes women, once girls who owned the dolls, feel empowered? Jocelyn Silver from Vogue describes production designer Sarah Greenwood and set decorator Katie Spencer as blending the worlds of Mattel ®, midcentury Palm Springs, and Old Hollywood to create the pink paradise. The director, Greta Gerwig, dubbed Barbieland ® " authentic artificiality." (There was also zero CGI in its creation or final product.) Barbie herself is living her best life in her perfect Barbie world, partying of an evening with Barbies who are political leaders, supreme court judges and Nobel laureates (including Dua Lipa and Issa Rae), and a castrato chorus of beach-bunny Ken clones (including John Cena and Simu Liu) and Ken’s gloomy beta-male mate Allan (Michael Cera) when suddenly she is assailed with the terrible thought of dying. Gerwig's "Barbie" is, in part, responsible for the excitement surrounding the Barbiecore aesthetic in fashion, which is also aligned with the resurgence of popular '90s and Y2K trends. With stars like Megan Fox and Machine Gun Kelly serving up pink looks on the red carpet and Cardi B and Lizzo wearing head-to-toe pink out and about, Barbie fashion inspiration is everywhere this season. As Ken tries to say goodnight, the lighting turns blue as she turns him down once again from the romance he so desperately wants.Pink is not just a color; it's a statement. It's a color that demands attention and carries a message of joy, love, and acceptance. When used correctly, it can profoundly impact consumer behavior and brand loyalty." (Color Secrets, Michelle Lewis) Conclusion To understand the impact of a color on culture, it has to be studied throughout history. Since Barbie ® didn't start with ties to pink, I had to dig into the history of the brand to see when the change happened and why. Having seen some detailed explanations of the production design, even the "white" in scenes was technically the lightest tint of pink, causing a worldwide shortage of pink paint to support the production design. In response to Barbie ®, paint creator Stewart Semple created “the Barbiest pink.” Called “Pinkie,” anyone can buy the paint color — as long as they make it clear they are not employed by Mattel ®. This has led to discussions about the influence of media, including toys like Barbie ®, on individuals' self-perception and self-worth. People are happy to find something that captures the imagination and transports them to somewhere simple, happy, and fun,” Miguel said, “ and pink is that.” ( Miguel WHO)
Whether you choose a standard size or give us your custom measurements, the costumes are personally tailored for you from scratch, some of which can be adjusted in style and size. Most of our products are handmade, as we know single-piece production is time-consuming and costly, so which will take a processing/tailoring time (7-15 days or more). I feel like having a direct line to the senses from a marketing standpoint is so important because it’s a nonverbal, it’s a semiotic vehicle,” Loranger said. “ The best marketing is very deeply rooted in emotion.” Josh Goldstine, Warner BrothersPresident of Global Marketing stated that the first "electric" moment of the marketing campaign was at CinemaCon in 2022, when they released a single image of Margot Robbie, as Barbie, laughing in a pink Corvette. First of all, I don't think I've ever walked into a movie theatre knowing which people were seeing a film just because of the color they were wearing. Most importantly it’s, for us, it’s really a symbolism of empowerment. Barbie® is the original girl empowerment brand,” Culmone said.
Partnering with over 100 brands, Barbie ® became as tactile as its doll - but in real world advertising. The real world, on the other hand, was cold, dark, and without feeling. But it was real and invoked true emotions. This remarkable transformation can be credited to the brilliance of the Barbie ® marketing campaign. Mr. Newspaper, an extremely popular color analysis filter creator on TikTok, created multiple Barbie pink filters so users could see which type of Barbie pink looked best on them.
I felt uncomfortable, emotional (cried), humor (laughed), annoyed, confused, nostalgic. It was an emotional rollercoaster." Not only is there excitement and joy at the new experiences, but all of us who grew up with Barbie ® are nostalgic and loving it! According to Statistica, Barbie ® sales were stable at 1.275 billion in 2012, dipping slowly to 905.9 million in 2015 and steadily rising again to 1.679 billion in 2021. Barbie ®'s marketing campaign stands as a testament to the power of color psychology and its ability to shape perceptions, influence emotions and create cultural phenomena. And it proves that color is key to creativity, connection, conversion and a lasting emotional memory.Imagine the possibilities with Barbie! There’s a wide range of Barbie dolls, playsets and fashions to explore, from the beautiful Barbie Dreamhouse to the latest Fashionistas. Dee Madigan, creative director of Campaign Edge, talked of the risk: " There's a real risk to some of that organic stuffbecause if the movie had been a bomb or people hated the marketing, people could use those assets to create bad memes...you lose control of the brand a bit." The Power Of Pink: How The Barbie Movie Generated A Worldwide Craze, 1 Billion Dollars + Over 100 Brand Partnerships Aug 11, 2023 Then a filter came out where anyone could be on the Barbie movie poster. Celebrities worldwide jumped in on the craze - generating photos of themselves as "Barbies" for the world to see.
Great Deal 
New Comment