Kopparberg Fruit Lager Lemon & Lime beer 8x500ml bottles

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Jodie Alliss, senior marketing manager for Kopparberg, said the smaller Summer Fruits Light format will drive more trial by having a lower price. Porter at Heineken says: “We work closely with retailers to ensure ranges and displays offer hassle-free shopping.

targeted popular tourist destinations across the Mediterranean so that Swedes would enjoy the drinks abroad and continue buying them when they returned home. There is only so much space on the shelf or in the fridge,” she says, “which is why we’re pursuing a policy of bringing in a limited edition for the summer, which is Passionfruit this year, and substituting it with Winter, before bringing in another limited edition for next summer. This summer, experience the refreshing, crisp taste of Kopparberg Fruit Lager, a delicious new drink which bottles Kopparberg’s premium fruit flavour in a lager for the very first time. For, while microbrewers across the land have been experimenting with fruit and other flavours in their beers, among cider producers it seems to have become almost compulsory. Kopparbergs Bryggeri was established in 1882 in Kopparberg, Sweden. 36 craft brewers joined forces to what today still remains as Kopparbergs Bryggeri. Generations of local families have worked for the brewery and our people will always be one of our keys to success.

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Peter Bronsman, the brewery owner, is announced as the winner of the prestigious Ernst & Young Swedish Entrepreneur of the Year award. He represented Sweden in the world final held in Monaco on the 8th of June 2013. 2013 – Beer success Kopparberg Gin with Strawberry&Lime and Mixed Fruit launches to follow up with the pink gin trend. The gin is in company of a RTD Gin and lemonade mix. 2016 – Kopparkeg In 1994 the brothers Peter and Dan-Anders Bronsman finally got the keys to the brewery. 2014, 20 years later, the turnover has gone from 0 to 2 400 000 000 SEK. 2013 – Global distribution partner With producers continually throwing another fruit variant into the mix for what seems to be just for a new launch’s sake, this does not add any value or breadth to the category. The stylish drink, which hits selected shelves in February and March before being widely available from April, has been carefully crafted to deliver a light-bodied premium fruit lager, offering drinkers a unique option to other beers available on the market.

Calder at Kopparberg agrees. “As fruit cider attracts made wine duty, and we import it from Sweden, Kopparberg has a premium price, which consumers are will- ing to pay,” he says. On the contrary, it devalues it and runs the risk of appearing to be very similar to what happened with alcopops. Targeted at 18-34 year olds, the brand also plans to promote the new product at festivals this summer. Retailers will be able to promote Fruit Lager in store with PoS.When the researchers for BBC’s The Apprentice got their hapless teams making flavoured beer in the current series, they certainly hit on a trend in the drinks industry. The question is, did they miss the hottest trend in the business?

The 5% abv lemon & lime tipple will join lower-strength fruit-flavoured beers of recent years, including Carling Zest and Carlsberg Citrus - both 2.8% abv - and the 2% abv Foster’s Radler, but are “nothing like anything other brewers had produced”, said customer marketing manager Rob Salvesen. Copping agrees the fruit cider opportunity isn’t just for the summer. “There has certainly been a trend towards more exotic flavours in many different categories,” she says, “which is why we’ve brought out Passionfruit this summer, but I think we will see more autumnal and winter ciders enter the category in the future.” The cider category has experienced phenomenal growth over the past three years and most of that can be attributed to modern flavoured ciders,” says Porter.One of the downsides to all this activity and demand is how retailers accommodate fruit ciders within an ever more crowded fixture trying to make room for the plentiful offshoots of an increasingly fragmented long alcoholic drinks market. The first batch of Kopparberg lands in the UK. A success story is in the making. 2005 – Irish establishment To reclaim the duty element of any broached Kopparberg cider kegs or un-broached Kopparberg Cider Kegs that are beyond their best before date in your cellar, as a result of the on-trade closure associated with Covid-19, you will need to visit returnyourbeer.co.uk/register to register your outlet and submit your claim. Kopparberg Fruit Lager Lemon & Lime will make its debut in Asda at the end of February followed by Tesco and independents from April. It is pitched as a premium brew that contains all the ingredients of a traditional lager, but with a ‘lighter body’ to complement the drink’s citrus flavour profile.

The popularity of fruit ciders has led to another Swedish brand chancing its arm. Proof Drinks is bringing Briska to the off- trade after a period of on-trade exclusivity. If the products are strong, sales will not start to diminish when the next flavoured launch comes to market. Perronelle’s Blush was launched in 2007 and is still performing extremely well. A big focus this year is Kopparberg fruit lager, the 5% abv brew blended with lemon and lime, which is receiving a big marketing push this summer. The team at the brewery tried more than 50 different recipes before creating the perfect fruit lager, where the bitterness of the hops does not contradict the citrus fruit and you are left with a rounded, balanced tastethat is delicious and refreshing without beingin any way cloying. It is an exciting addition to the current range, taking Kopparberg’s fruit expertise into the beer category. It provides a great alternative to standard lager as it offers added refreshment but does not compromise on taste. Our famous beer Sofiero is Sweden’s most sold beer, at the Swedish liqueur store Systembolaget, for the tenth consecutive year. 2012 – Street credKopparberg receives gold and silver medals for Zeunerts Original and Sofiero Original beers in the Beer World Cup in San Diego in 2004. 1997 – First Export Kopparberg is a remote town in central Sweden, surrounded by miles of pine forests and glistening lakes, where the air is clear, the stars shine bright at night and the water is extremely pure. It was founded during the copper boom in the 16th century – hence the name Kopparberg – and the mines still stand today. Nowadays the population is 5,000 and the biggest firm in the area is its eponymous cider and beer producer.