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You’re not fussed by having lots of streaming apps: The U8Q focuses on the few rather than having many, and that will suit those who just need Netflix and the UK catch-up apps. One thing to add is the Hisense U8Q doesn’t seem to automatically switch into Enhanced mode when it detects a device that can do 4K/60Hz or 4.4.4, 4.2.2, 4.2.0 chroma sampling. Head into the menu settings for whichever HDMI port the device is connected to and switch it on. This cookie is set by the Bazaarvoice. The cookie allows internal Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network. Buy It Direct Ltd is a limited company registered in England. Registered number 04171412. Registered office: Unit A Trident Business Park, Leeds Road, Huddersfield, West Yorkshire, HD2 1UA.
The viewing angles of the U8QF are not great but are as expected from this type of LCD TV and when watching from the dead centre the image quality is good. We found that over 20 degrees off-axis iswhere the main gamma and colour shifts start to become very noticeable, so bear that in mind if your viewing room has seats that are off to the sides. Get closer to reality with the Hisense U7QF ULED TV with Quantum Dot Colour, delivering over a billion true-to-life colours. Direct Full Array Local Dimming utilises independently controlled dimming zones for added precision. Bring the true cinematic experience home with HDR10+ and Dolby Vision™ support, plus immersive sound by Dolby Atmos®. Hisense’s new VIDAA U4 Smart TV OS lets you enjoy all your favourite entertainment from Netflix, Prime Video, YouTube Freeview Play and more, and control your TV using voice with Alexa built-in.There’s an aspect of personalisation to the VIDAA interface with app recommendations and a peak at what’s trending for those with Netflix accounts. VIDAA is also Chromecast-able for flinging content at the TV. Alexa is built in, so the TV can be controlled by your voice if you fancy a chat. Advanced real-time AI scene optimisation and powerful picture processing delivers new levels of colour, contrast and detail for lifelike picture quality. Motion was decent on the U8QF with no noticeable induced judder with 24fps material when Ultra Smooth Motion was switched off and applying pulldown. We also noted some obvious motion trailing behind objects and other artefacts with some fast-moving material. When using the Ultra Smooth Motion settings you see soap opera effect from the interpolation straight away and, as you apply higher settings, image artefactssuch as false edges, trailing edges and image break up around fast-moving objects become much more noticeable. There are custom controls for Blur and Judder which you can experiment with for sports or other video content with fast movement, but for film and drama, we recommend switching it to off. While some of the controls didn’t work thanks to a bug in this sample of the TV, we were still able to get accurately calibrated images from the Hisense U8QF, but it wasn’t as accurate out of the box or as easy to calibrate as the previously reviewed U7QF. Dolby Atmos® puts you inside the action with bigger, more encompassing sound that fills your room - even overhead - to immerse you in your entertainment.
Dynamic metadata ensures every frame is adjusted to get closer to the director's vision. Brightness, colour saturation, and contrast are adjusted scene-by-scene achieves amazing image precision.HDR peak brightness and full-field numbers are impressive and in a normal living room that offers excellent levels of dynamics and a rich colourful performance with most content. Only really dark scenes will catch out the U8QF and its aggressive local dimming. SDR content from everyday TV viewing is also very good with a fairly accurate image out of the box with very nice looking colours and no obvious issues.
The Hisense U8QF comes with plenty of features but compared to an LG or Samsung it is more limited in scope. Despite its premium status, we’re still hovering around the value-added area here. The Hisense U8QF has a suite of calibration controls which should make it easy to get accurate results. What plagues the U8Q is motion. The Ultra Smooth Motion feature should be turned on, as terrestrial signals can be rather staccato without it, but the U8Q doesn’t handle motion with a huge degree of confidence.
If you’re after a TV that supports the latest picture and gaming features: There’s no Dolby Vision IQ, no Filmmaker mode, no HDMI 2.1 features or 4K@120Hz. Despite it being the premium option in Hisense’s 2020 TV range, it’s mid-range for features.
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