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Italian intimates brand Cosabella is best known for its signature stretch-lace that's totally seamless (no VPL is great news for this season's bodycon trend). The brand's comfy approach to 'sexy' is empowering: lacey lingerie does not have to be restrictive, fussy or hand-wash only. Rosie Huntington-Whiteley's underwear line for M&S is phenomenally successful in the UK. She told Ashley Graham in 2019 on her podcast Pretty Big Deal it's estimated that 'one in three women are wearing an M&S bra and one in those three is a Rosie bra'.
It's not all about boudoir vibes though. Alongside structured satin basques and bondage-inspired accessories, Von Teese offers lace underwear sets with enough stretch and support for everyday wear. We also love the inclusive approach to sizing. If you know your size but you're unsure of what styles will suit, there are a few basic rules to arm yourself with. Triangle and non-wired styles are easier for A-C cups as they usually don't provide a huge amount of support. Padded styles will give a fuller shape, while unlined bras create a more natural-looking silhouette. Finally, there's a big difference between balconette and high-apex cups, so pay attention to your breast shape and zoom in on product detailing for a good indication of whether something will suit. London Fashion Week Paris Fashion Week Milan Fashion Week New York Fashion Week News Fashion Wedding Ideas Beauty Hair Trends Life + culture Holiday Inspiration All videos Elle fashion cupboard Today, the brand is still innovating: it launched the world's first completely circular bra last year. The Chantelle One creates zero waste, produces no air mileage emissions, and can be recycled in its entirety (meanings its hardware won't need to be removed and the single-fabric item is easier to break down). The brand has garnered a cult following thanks its 2020s equivalent of the Victoria's Secret shows; which see women and men of all sizes, shapes and races modelling the inclusive pieces and performances from the likes of Bad Bunny, Miguel and Lizzo. The lingerie itself embodies Rihanna's playful approach to fashion, with bold hues, neon lace and cheeky cutouts.Founded in 1996, Italian lingerie brand Intimissimi is a pillar of the upper high street around the globe. The affordable underwear label is a go-to everything from shapewear solutions and everyday T-shirt bras, to luxe lace-trimmed and silk-satin lingerie. The brand also has an impressive list of celebrity collaborations under its belt: Irina Shayk, Gisele Bundchen, Sarah Jessica Parker and, most recently, Jennifer Lopez. We probably don't need to tell you that La Perla is one of the most iconic underwear brands in the fashion industry. First launched in 1954, it's since featured in countless films and music videos, and has even been worn on the red carpet by Kendall Jenner and Gigi Hadid. Its Maison line is the most famous (the appliquéd lace on silk-satin being instantly recognisable), but the 'everyday' T-shirt and Leavers Lace bras are just as beautiful to look at, while also being comfortable to wear. As for the designs you can expect to find every lingerie style imaginable. Choose from basques, bras, garter belts, chemises and thongs in leopard-print, lace, cut-out satin and crystal-embellished mesh. You might not know it, but the intimates brand has a huge celebrity following. Thought Rihanna was naked underneath that sparkling Adam Selman gown at the 2014 CFDA awards? Think again: she was wearing a nude Commando thong.
Buying bras online isn't the easiest, as sizes differ between brands. However, if you're keen to avoid schlepping to the high street, fret not. Plenty of retailers offer an online bra-fitting consultation or you can suss things out for yourself using a measuring tape and M&S' guide. The correct 1950s retro lingerie can make a big difference in how your vintage clothes fit and your confidence too. Many repro vintage retro lingerie sets come in regular to plus sizes and up to 42F bras! They are beautiful on the outside, perfect for pin up lingerie photoshoots in a range of authentic or inspired vintage colors. Even when the pandemic hit and clothing sales took a nosedive, the brand kept on growing. Its comfortable thongs (seriously: we thought there no such thing) and 'Fits Everybody' bralettes were perfect for lounging and WFH in. The best bit about SKIMS, though? Customers can choose from nine different nude shades and sizes range from XXS to XXXXXL.If you weren't into the Boux Avenue of old, you need to get to know the new and improved Boux Avenue. The affordable lingerie brand has had a big revamp lately: it's just dropped its Solutions line, a collection focused on seamless, everyday basics with excellent fit and support, which has been two years in the making. The best bit about Boux is that they deliver sizing up to a G cup – which, as DD+ women will know, is no mean feat on the high street. Parisian brand I.D. Sarrieri is known for its intricate chantilly-lace lingerie, often set against nude stretch-tulle to create the appearance of bare skin beneath. Founder Iulia Dobrin launched the brand in the Nineties when she was just 25-years-old and it soon gained a cult following. The bralettes and bodysuits are too pretty to be hidden away: Kourtney Kardashian, Ariana Grande and Lady Gaga clearly have all worn the brand's underwear as outerwear. Agent Provocateur was founded in 1994 by Joseph Corré, the son of Vivienne Westwood. The clue is in the name when it comes to this brand: it's provocative, alluring and overtly sexy, embracing and owning sexuality while celebrating the female form.
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