Madri Excepcional Lager Beer 24 x 440 ml (cans)

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And as for the taste? It’s pretty good, to be honest. There’s a lot of shit lager out there, and Madrí isn’t one of them. ‘It isn’t too strong on one side or another,’ says Haye. ‘Even if you’re a neutral beer-drinker, you’re not going to find it offensive, and you’re not going to find it tasteless. And I think that’s exactly what they were looking for. It just seems to fit straight into the market.’ It’s been a while since I tried a new beer, but I saw some Madrí Excepcional and decided I had to get myself a few cans for the summer. Situated between Toledo and Madrid, La Sagra sits in a unique area of Spain, which is historically a melting pot of different cultures and tastes. This philosophy of “fusion” has been integral to the creation of Madri Excepcional.

Molson Coors launches Madri Excepcional - The British Guild Molson Coors launches Madri Excepcional - The British Guild

Madrí Excepcional is a unique collaboration between the brewers of La Sagra and Molson Coors. It has all the taste characteristics of a Mediterranean-style lager, full of flavour and aroma at 4.6% ABV, with a light golden colour.Madri Excepcional, the first NPD collaboration between La Sagra and Molson Coors, will be exclusively available on draught in UK on-premise venues from 19 th October

Beer - Spanish Lager - Tesco Groceries Beer - Spanish Lager - Tesco Groceries

The ROI HSE Low Risk Guidelines are less than 17 standard drinks in a week for men and less than 11 standard drinks in a week for women No one who comes in here from Spain has ever heard of it,’says Haye. ‘They’ll ask: “Why has that got Madrid on it?”’ But the British lager drinkers? Lapping it up, he tells us. Every last drop.If I am looking for a lager in the future, I’d definitely consider getting Madrí Excepcional once again.

Madri Excepcional | Morrisons

Madrid is famous for the passion of its people and this passion is embodied by the “Chulapos”, a group of people in Spanish society in the 19th century who were famous for their elaborate style of dress and cheeky attitude. Today, the term is used to refer to anybody from Madrid and this style and attitude lives on in modern day Madrid.

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The traditional Madri beers such as the pilsner are brewed in Toledo in the La Sagra brewery, but the Excepcional is done by Coors. What Does Madrí Excepcional Taste Like? We’ve always lived vicariously through brands,’ says Brown . ‘We were really wishing we were in Spain, and Madrí made us feel better about it.’ Coors seized the opportunity: according to their marketing controller Ryan McLaughlin, the summer marked a ‘multimillion-pound investment’ in the brand’s ‘El Alma de Madrid’ campaign. Post-pandemic, the brand symbolised the one thing we wanted the most: a nice sunny holiday I wondered why I had been seeing quite a bit of what seems to be the new brand that is Madrí, so I done a bit of reading. I’ve drank Madri on it’s own as well as having a burger with it, and it does the job well on both occasions. Madrí Excepcional will initially be exclusively available to the On-trade and Molson Coors aims for it to be available in outlets across the UK by the end of 2021.