Contagious: Why Things Catch on

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Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. ” — Publishers Weekly I can’t remember the last time a business book had me up all night reading. Although I am retired I found this book fascinating on several levels. Overall, this is the best book if you are looking for marketing tips and strategies. This is easy to read, entertaining, and creates value through real-life stories. Even if you are an expert in this field, you may learn something new from this book. Plus, the point is that you don’t need a dictionary! Because the writing style is so eloquent. To whom would I recommend Contagious Book Summary?

On the positive side, excite people or inspire them by showing them how they can make a difference. On the negative side, make people mad, not sad. 4. Public

People didn’t just try the sandwich, they rushed to tell others. One person suggested that groups get it “as a starter . . . that way you all get the absurd story-telling rights.” Another noted that the sandwich was “honestly indescribable. One does not throw all these fine ingredients together and get anything subpar. It was like eating gold.” And given the sandwich’s price, it was almost as expensive as eating gold, albeit far more delicious. One of the main tenets of prospect theory is that people don’t evaluate things in absolute terms. They evaluate them relative to a comparison standard, or “reference point.” Jonah Berger is a professor at the Wharton School at the University of Pennsylvania. He has studied Marketing and has come up with six elements that will make a product “Contagious”. The basic idea is to make a product “viral”, that is, to have the product spread either through word of mouth, “You Tube”, or any other method of getting your message out to the public. It is also noteworthy that many of these methods are very cost efficient. Today, e-commerce companies aren’t limited to physical triggers in-store or on a shelf. Today, one of the biggest online triggers is something you might not expect: your inbox. Create stories around your ideas or brands-our subconscious attracts them So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders."

Observability has a huge impact on whether products and ideas catch on. Why? Because observable things are also more likely to be discussed. The more public a product or service is, the more it triggers people to take action. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.Review The reality is that people trust their family, friends, and others around them, not companies. So, when someone says that a product is great or a service is doing something different, it resonates with people and interests them. If you want to get the word out about your product, service,e or brand, you must get the word out to those who care about you. Use triggers in a way that Male people think about your Brand When it comes to stories, this refers to the fact that people tend to enjoy telling and hearing stories. Therefore, ideas, products and behaviors that are wrapped in narratives (and especially compelling narratives) are more likely to be shared than those that are just presented as information. Google’s ‘Parisian Love’ commercial, The Dove ‘Evolution’ commercial, and Panda’s ‘Never say no to Panda’ campaign are all good examples of products being wrapped in compelling narratives.Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too.”— Charles Duhigg, author of the bestselling The Power of Habit The book is designed with two (overlapping) audiences in mind. You may have always wondered why people gossip, why online content goes viral, why rumors spread, or why everyone always seems to talk about certain topics around the water cooler. Talking and sharing are some of our most fundamental behaviors. These actions connect us, shape us, and make us human. This book sheds light on the underlying psychological and sociological processes behind the science of social transmission.