Oreo Twists, Raspberry and Vanilla Flavour, 157 g

Product Information

While Oreo cream may not appear to possess fluid-like properties, it is considered a “yield stress fluid” — a soft solid when unperturbed that can start to flow under enough stress, the way toothpaste, frosting, certain cosmetics, and concrete do. So, why does the cookie’s cream glom to one side rather than splitting evenly between both? The manufacturing process may be to blame. What: A world of creativity and customisation, where everyday objects including t-shirts and water bottles will be transformed by celebrated creatives and artists The researchers also measured the torque required to twist open an Oreo, and found it to be similar to the torque required to turn a doorknob and about 1/10th what’s needed to twist open a bottlecap. The cream’s failure stress — i.e. the force per area required to get the cream to flow, or deform — is twice that of cream cheese and peanut butter, and about the same magnitude as mozzarella cheese. Judging from the cream’s response to stress, the team classifies its texture as “mushy,” rather than brittle, tough, or rubbery. Stefano Meloni, a Customs Lab artist for Vans, famed for a customisation style which reflects the customer’s personality.

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The dramatic focal point of the Lab will be five dedicated customisation stations where guests can watch the creativity unfold, as the customisers work their magic. Here, blank notepads, water bottles and t-shirts will be given a customised makeover that transforms them into a uniquely styled accessory. In my mind, the perfect twist absolutely results in one clean cookie and one creme-y one. Isn't that the whole premise behind a Double Stuf Oreo — that a higher creme-to-cookie ratio is better? When I twist open an Oreo, I know I'll be able to enjoy a creme-free cookie and a creme-loaded cookie. I enjoy the juxtaposition. Balance in all things. There is no end to the Oreo-related debates. And recently, another divide in the world of Oreo eaters came to my attention: what the perfect twist looks like. The scientists, unfortunately, were not able to decipher how to manipulate the perfect split Oreo split with equal cream on each side of the cookie. In all, the team went through about 20 boxes of Oreos, including regular, Double Stuf, and Mega Stuf levels of filling, and regular, dark chocolate, and “golden” wafer flavors. Surprisingly, they found that no matter the amount of cream filling or flavor, the cream almost always separated onto one wafer.There’s the fascinating problem of trying to get the cream to distribute evenly between the two wafers, which turns out to be really hard,” says Max Fan, an undergraduate in MIT’s Department of Mechanical Engineering. Held in London’s Soho, a hotspot for creativity and design, visitors will be transported into a world which turns the everyday into the extraordinary, the moment they step through the door. Aina Fontich, a freelance graphic designer, specialising in bold compositions, bright colours, and kitsch art.

MIT engineers introduce the Oreometer | MIT News

This September, the World’s no.1 cookie brand* is twisting up the ordinary, as it opens the doors to The OREO Twists Lab. The two-day event, fronted by a collective of artists, from airbrushers and painters to illustrators, will give attendees the chance to see their chosen items transformed into a truly personal memento. The team’s study isn’t simply a sweet diversion from bread-and-butter research; it’s also an opportunity to make the science of rheology accessible to others. To that end, the researchers have designed a 3D-printable “Oreometer” — a simple device that firmly grasps an Oreo cookie and uses pennies and rubber bands to control the twisting force that progressively twists the cookie open. Instructions for the tabletop device can be found here. Emblazoned with bold stripes and coloured lights from floor to ceiling, a captivating window will show how the most familiar of items can be turned into something unique and conversation starting. Abstract artist, Nicolas Dixon, who has been adopted by the UK’s house music and DJ scene as one of its favourite artists. Here, blank notepads, water bottles and t-shirts will be given a customised makeover that transforms them into a uniquely styled accessory.Study author Crystal Owens,a doctoral student inmechanical engineering, told USA TODAY she got the inspiration for the study from using a rheometer, which measures liquid and substances' responses to force. The laboratory instrument measures the affects on a fluid by moving one of two discs it is sandwiched between.