Layrite Cement Clay 120g | High Hold | Water Soluble | Matte finish

Product Information

This clay can maintain a great hold in for any style and will secure the shape in place while giving you the perfect amount of volume. Once you’ve got it in your hair, which is wonderfully easy to do, you won’t experience any of that nasty stickiness on your hands – and it’s wonderfully easy to wash out too. Secondly, it's also great at drawing out dirt and impurities from your hair and has natural healing properties, not to mention heaps of minerals and nutrients. That said, you can add a little water into the mix when applying it to your hair for a slight shine, but if you end up with a serious sheen, there’s something wrong with the product.

Men are split on this front, and it may have to do with their expectations of straightforward clays or pomades. Its pliable formula allows you to reshape and rework your style throughout the day, yet still maintain incredible hold.However, most users rave about the ease of application (not to mention the desired result), which is made easier by the fact that you really only need a small amount (as little as a fingernail-sized blob). If you need extra hold, use slightly more product; otherwise, a small amount will give you flexible, medium hold. Though it dries to a matte finish, it’s not a drying product (which is more or less opposite of hair gel). Take the below with a grain of salt; because it can be quite moisturizing, most men should experiment with clay before moving onto products that can damage hair.

But, it’s more common to find hair clays that have a medium hold – it’s enough to get your hair into place, but guys in windy cities won’t find it holds up throughout the day. To get the right hold in front I’ve been using it, but despite the packaging claiming it washes out with just water I’ve found that it really doesn’t wash out of my hair without shampoo and it’s not really that water soluble.Plus, clay can be beneficial to your hair and scalp thanks to its healing properties and other nourishing ingredients.