Tango Sugar Free Soft Drink - Tango Berry Peachy, 330 ml (Pack of 24)

Product Information

But with a budget less than a quarter of the size of our closest rival, Fanta, we knew that to get people to hear about Berry Peachy, we needed to get people talking about Berry Peachy. The nature of the data collected does not give us information about who you are (by name or address) but it can give us IP address identity. Britvic says the new launch is well positioned to drive sales with a distinct pink colour and bold pack design.

The North American region consists of almost 74 products with innovations related to the formulation of the product. Britvic has unveiled the first of a new series of sugar-free variants from CSD brand Tango in the UK. To reach them we can’t advertise or disrupt their entertainment, we have to immerse ourselves in their culture which, increasingly, is influenced by creators on social media. Tango needed to tap into this audience’s sense of humour with the creators they follow and the communities they’re part of on the platform they go to for entertainment: TikTok. Sugar free carbonates are the most sought out option (54%) when it comes to on-the-go soft drinks, so the single 330ml cans and 500ml bottles will be ideal options for driving this occasion.

It combines bold flavours, bold liquids and bold pack designs aimed at standing out on shelf and in the chiller. We needed to catch and hold their attention by eliciting emotion via the bold tastemakers of their communities. Iceland is unable to accept liability for any inaccuracies or incorrect information contained on this site.

Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. They wanted to raise awareness of this bold new flavour and reach GenZ (16-24 year olds) with the message to be bigger, bolder and fully express themselves! However, food products are constantly being improved so their ingredients and the other information we publish here, including details of their nutritional content and allergy advice, is liable to change.While every care has been taken to ensure product information is correct, food products are constantly being reformulated, so ingredients, nutrition content, dietary and allergens may change. which shows just how important it is for us to continue meeting the needs of health-conscious consumers.