World's End FM

Product Information

Telephones 4 Eyes’ is an angsty three-minute punk romp decrying surveillance culture and our addiction to our phone screens, while ‘Bricks In The Wall’ is a cathartic, uplifting fightback against the state’s decimation of working-class institutions and opportunities.

The East End “g-folk” (grime-folk) star braves political existentialism on his bold, scenic third album, World’s End FM. Despite the apocalyptic gloom of ‘World’s End FM’, it’s an album overflowing with love, spirit and unity. His voice is an intimate, sun-drenched croon and the instrumentation is soaked in Beach Boys reverb. I never had any inferiority about what I could do and I was always in tune with how powerful I am and what I come from.

I’ll go to the pub with all my good friends, we’ll all be together, there’d be 500 of us all together! Without the lower echelons, which is the base and the foundation, things crumble, so look after that. His debut album, World’s End FM , takes a chunk of Jamie T and Pete(r) Doherty’s cheeky chappy schtick and combines it with a thick glaze of scruffy pop sheen, resulting in a collection of songs that, while inoffensive enough, fails to truly tap into the spirit of the decade’s best offerings.

Early singles such as “On the Loose” showed an affinity for Fleetwood Mac bass grooves and California dreaming. The fact Horan can then pull off “Save My Life”, a pacey Eighties thriller complete with jubilant sax noodling, is even more impressive.With cult British brands drawn to Hak’s warm character and also his grit and political stance, Hak has also collaborated with legendary photographer Rankin on his first HUNGER cover, Fred Perry and Levis. Worlds End FM is a debut album that introduces Hak Baker’s singular, mercurial folk-poetry in the manner of a molotov cocktail being ‘introduced’ to a window. A true statement of his capabilities, ‘World’s End FM’ is styled as a kind of alternative universe pirate radio broadcast. But it comes with mass altruism, and it comes with the alcoholism, the partying, having too much fun. I know what’s going on, I see what’s going on and I document it, and I talk about it in the most visceral, honest, human way.

I’m an MC and poet all the same,” it is Hak’s rebel music and artistic integrity that sets him apart and puts him at the vanguard of British culture in 2023.

With fans spanning culture and genre, from Celeste to Mike Skinner, Fontaines DC to Skepta, Slowthai to Pete Doherty to Joy Crookes and Reuben Dangoor, Hak’s fanbase identify as “MisFits”, like-minded individuals who question the status quo and celebrate Hak’s anti-genre, “G-Folk” sound. The genre-hopping influences are distilled into something unified and unique, rough-hewn tales of life on the fringes. Hak Baker’s story begins on the Isle of Dogs where his working class community became his muse and inspired an unconventional, rebellious career that has seen the East End troubadour become one of the most respected and reverent British artists of his generation. Sharing new single ‘Windrush Baby’ alongside the news, Hak says, “Windrush affected people in a multitude of ways. Just glance at music’s cyclical nature and you can see there’s money to be made in the reminiscence game.