Wrigley's Doublemint Chewing Gum - 40 pk.

Product Information

In so doing, the Court of First Instance applied a test based on whether the mark is ‘exclusively descriptive’, which is not the test laid down by Article 7(1)(c) of Regulation No 40/94. In 2004, the European Union Court of Justice ultimately denied Wrigley's request for trademark status on the name "Doublemint"; the Court found that the mark DOUBLEMINT was descriptive of the product and in violation of trademark law. [9] Known ingredients [ edit ] They spent every moment of their life, promoting the gum and made great money doing so. They lived in a beautiful apartment and bought a mink coat for their mother. According to Wrigley, the grammatical structure of the word DOUBLEMINT is unusual and elliptical and nobody would describe the characteristics of chewing gum by saying that it ‘has a doublemint flavour’. In addition, the word DOUBLEMINT has many possible meanings, which precludes consumers from remembering one of them in particular, and this gives the sign an ambiguous and suggestive meaning. You probably also recognize them singing the “Double your pleasure, Double your fun” jingle written by the Arthur Meyerhoff Ad company.

The ECJ agreed with the CFI in that the components "EURO" and "HYPO" were descriptive and the overall concept of "EUROHYPO" did not give an overall impression that went beyond the sum of its parts. There was no additional unusual element to distinguish the applicant's service from those of a different commercial origin. HOMEZONE This approach was confirmed in the 2004 case of POSTKANTOOR, where the ECJ stated that if, due to the unusual nature of the combination of words which form a trade mark, the overall impression is sufficiently far removed from the descriptive elements of the words concerned and the combination creates a different impression from the individual words, the mark is registrable. If the new word has established its own meaning, independent of the individual components which make up the mark, then again it is registrable. More recent guidance EUROHYPO In this 2008 case, the ECJ clarified that distinctiveness and descriptiveness are separate considerations requiring separate assessment in terms of whether a Community Trade Mark (CTM) should be registered.Amazingly, chewing gum has its own health benefits as well. Some of the advantages you can get by chewing gum are reduced bad breath, getting rid of nausea and teeth protection. If you struggle to focus on a particular task, maybe it is time for you to start chewing gum as it improves brain functions and alertness, allowing you to make much more rational decisions. Is It Good To Have Chewing Gum Every Day? Chewing gum sales aren’t quite what they once were. Although gum was once quite popular and ubiquitous, sales began declining over time, starting with the increased popularity of mints (like Altoids in the late 1990s. In a 2014 report, the AP reported chewing gum sales fell eleven percent between 2010 and 2014, forcing marketers to rethink their marketing strategies for modern consumers. Over the next few years, sales were expected to decline despite occasional surges, as Chicago-based research firm Mintel reported in 2015. The Knoerzer’s replacements were Chicago Natives Terrie and Jennie Frankel. Like their predecessors, they were great musicians who often performed for patients. They signed on with Wrigley in 1963 at the age of 13.

Another perk of the gig was the travel. What could be better than shooting commercials around the world with your best friend? c) trade marks which consist exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin or the time of production of the goods or of rendering of the service, or other characteristics of the goods or service; b) indications concerning the kind, quality, quantity, intended purpose, value, geographical origin, the time of production of the goods or of rendering of the service, or other characteristics of the goods or service;Under Article 4 of Regulation No 40/94, a Community trade mark may consist of any signs capable of being represented graphically, provided that they are capable of distinguishing the goods or services of one undertaking from those of other undertakings. By an application lodged at the Registry of the Court of First Instance on 1 September 1999, Wrigley brought an action for annulment of the contested decision. The Court of First Instance upheld that action. We are committed to ensuring that consumer needs are always satisfied. With the changing nature of people’s lifestyles, providing an on-the-go breath freshener which can be enjoyed regularly – due to its sugar-free credentials – is something we identified as a key demand in the category.” By the contested decision, the First Board of Appeal of OHIM dismissed the appeal on the ground that the word DOUBLEMINT, a combination of two English words with no additional fanciful or imaginative element, was descriptive of certain characteristics of the goods in question, namely their mint-based composition and their mint flavour, and that it could therefore not be registered as a Community trade mark by virtue of Article 7(1)(c) of Regulation No 40/94. The company loved to capitalize on the word “double” and introduced the Doublemint twins in 1939. Initially, they were drawings Wrigley included in magazine and newspaper advertisements. From 1959 they cast and used real twins in their print ads and commercials. There have been many of the years, so let’s meet some of the Doublemint Twins. Jayne and Joan Knoerzer: The First Real Doublemint Twins

The Office for the Harmonization of the Internal Market (OHIM) Board found that the words "euro" and "hypo", which were an abbreviation of "hypothek" meaning "mortgage" in German, were descriptive of those services, and the association of those two elements in one word did not make the word any less descriptive. Brittany continued acting and had a successful career for the next decade. Some notable rows were Carmen in It’s Always Sunny in Philadelphia,and Kelly Pits in The Game. Brittany and Cynthia Daniel The Mowry Sisters

Business and Pleasure

For some bizarre reason (ostensibly to appeal to a younger generation), Wrigley’s decided to take Big Red’s advertising in a different direction with a cool guy named Clyde in a series of ads that started the year 2000. Instead of your fresh breath going on and on while you chew it, the gum now “looks good on you.” It’s an interesting change, but it doesn’t stand up as well as the classic, catchy campaign that came before. I still have the “kiss a little longer” jingle from those late 1980s Big Red commercials rolling around in my head 35 years later.

There’s not much information on what the Macrkell Twins did later in life. After they left the gig as the Doublemint Twins, they faded into obscurity. Doublemint Twins to Modeling In Playboy By an application lodged at the Registry of the Court on 17 April 2001, the Office for Harmonisation in the Internal Market (Trade Marks and Designs) (hereinafter ‘OHIM’) brought an appeal under Article 49 of the EC Statute of the Court of Justice against the judgment of the Court of First Instance of 31 January 2001 in Case T-193/99 Wrigley v OHIM ( DOUBLEMINT) [2001] ECR II-417 (hereinafter ‘the contested judgment’), in which the Court of First Instance annulled the decision of the First Board of Appeal of OHIM of 16 June 1999 (Case R 216/1998-1) (hereinafter ‘the contested decision’) dismissing the appeal lodged by Wm. Wrigley Jr. Company (hereinafter ‘Wrigley’) against the refusal to register the word DOUBLEMINT as a Community trade mark for various classes of goods including in particular chewing gum.

Back To The Alter

In its observations, Wrigley claims that the word DOUBLEMINT wholly satisfies the conditions laid down by the Court of Justice in Case C-383/99 P Procter & Gamble v OHIM [2001] ECR I-6251 relating to the BABY-DRY trade mark for a word to be accepted as having distinctive character. The Court therefore found that the relevant public would understand the word sign INSULATE FOR LIFE as "a reference to very long-lasting services related to the use of a particularly durable insulation material, and not as an indication of the commercial origin of those services". Despite its ups and downs, Wrigley’s chewing gum ads brought plenty of fun and nostalgia to the modern world. Its impact on pop culture—Wrigley’s classic commercials will undoubtedly continue to find a rapt audience online—is interesting as well. Wrigley's Pulls Chris Brown Doublemint Ad". Access Hollywood. NBC Universal, Inc. February 9, 2009 . Retrieved February 2, 2011.