IRN-BRU Xtra Ice-Cream Limited Edition Flavour Summer Special, 8x330ml

Product Information

The Irn-Bru ice cream van will be offering fans a chance to taste of Irn-Bru Xtra's new limited-edition releases on Friday 26 May, as it embarks on a limited edition tour of the nation. If there's one thing Scottish people love, it's Irn Bru, and if there's one thing they love more than their favourite soft drink it's Irn Bru adverts. Another classic ad, which this time, pokes fun at the Americana-style commercials that were prevalent at the time, summed up hilariously with the line "It's not a drink from those crazy Yanks, because it's made right here you know it's tougher than tanks". Never shy of poking fun at their rivals, Barr's took the perfect opportunity to create their own version of those now famous Diet Coke ads. Turning the tables on the muscled hunk and making him the butt of the jokes, the ad created a monster in sleazy lothario Raul - don't worry though he gets what's coming to him and it isn't an attractive Scottish girl's phone number.

IRN-BRU - AG Barr

verifyErrors }}{{ message }}{{ /verifyErrors }}{{ There can be fewer scarier subjects for a father than the man who is dating their daughter especially when they represent something you dislike. Still, Irn-Bru gets you through. The Ice Cream flavour is reminiscent of days spent by the beach, Irn-Bru floats, and grabbing a 99 when the van turns onto your street. It’s unmistakably Irn-Bru Xtra, but with a hit of nostalgia to welcome in the warmer months. Irn-Bru Xtra new flavours Carbonated Water, Acid (Citric Acid), Flavourings, Sweeteners (Acesulfame K, Sucralose), Acidity Regulator (Trisodium Citrate), Preservative (Sodium Benzoate), Colour (Brilliant Blue)The most famous ad on this list is a cheeky take on classic Christmas short, the Snowman. Featuring several of Scotland's most famous landmarks and even a guest appearance by Nessie, Barr's take on this festive classic will have you smiling from ear to ear. It's safe to say Irn-Bru are at their best when they are poking fun at Scots themselves and in particular, with this ad, our rivalry with the English. Irn-Bru Xtra Tropical takes drinkers to sunnier climates, with pineapple, passion fruit and mango flavours merging with the Bru flavours everyone knows and loves. Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink.

Barr Flavours - AG Barr Barr Flavours - AG Barr

Adrian Troy, marketing director at A.G. Barr, said: “The Scottish summer is one of life’s true luxuries - you wait all year for it to arrive and it’s gone before you know it. Originating in the 70s or 80s, this classic ad is typical of the very early Irn Bru ad campaigns using classic slogans like "Made in Scotland from girders" and "Irn Bru -A soft drink, for hard men". Tropical came top in an online poll with 5,300 votes, followed by Ice Cream with 4,000. While Candy Floss and Marshmallow missed out with 2,400 and 1,000 votes respectively. Marking the release of Irn-Bru Xtra Ice Cream and Tropical which are on shelves this summer, fans will have just 30 minutes at some of the nation’s sunniest spots to spot the ice cream van and get their hands on the ice-cold cans.

Barr’s exotic efforts to heat up soft drinks sales for this summer

As limited edition as it gets. So we’ve created two exclusive IRN-BRU XTRA flavours to celebrate this much cherished season. But enjoy them while you can, because much like the rays in Scotland - when they’re gone, they’re gone.” The flavour innovation was inspired by a poll run by the iconic Scottish brand in 2020, where Irn-Bru fans whittled four novel flavours down to just two.